Chọn từ có trọng âm chính khác với các từ còn lại: association, original, stability, accelerate
Suy nghĩ và trả lời câu hỏi trước khi xem đáp án
Lời giải:
Báo saiassociation /əˌsəʊʃiˈeɪʃn/
original /əˈrɪdʒənl/
stability /stəˈbɪləti/
accelerate /əkˈseləreɪt/
Câu A trọng âm rơi vào âm tiết 3, còn lại là âm tiết 2
Câu hỏi liên quan
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Chọn từ có trọng âm chính khác với các từ còn lại: economic, integration, development, transportation
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Chọn từ có trọng âm chính khác với các từ còn lại: language, diverse, promote, combine
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Very few people, groups, or governments oppose globalization in its entirety. Instead, critics of globalization believe aspects of the way globalization operates should be changed. The debate over globalization is about what the best rules are for governing the global economy so that its advantages can grow while its problems can be solved.
On one side of this debate are those who stress the benefits of removing barriers to international trade and investment, allowing capital to be allocated more efficiently and giving consumers greater freedom of choice. With free-market globalization, investment funds can move unimpeded from the rich countries to the developing countries. Consumers can benefit from cheaper products because reduced taxes make goods produced at low cost from faraway places cheaper to buy. Producers of goods gain by selling to a wider market. More competition keeps sellers on their toes and allows ideas and new technology to spread and benefit others.
On the other side of the debate are critics who see neo-liberal policies as producing greater poverty, inequality, social conflict, cultural destruction, and environmental damage. They say that the most developed nations - the United States, Germany, and Japan - succeeded not because of free trade but because of protectionism and subsidies. They argue that the more recently successful economies of South Korea, Taiwan, and China all had strong state-led development strategies that did not follow neo-liberalism. These critics think that government encouragement of "infant industries"' that is, industries that are just beginning to develop - enables a country to become internationally competitive.
Furthermore, those who criticize the Washington Consensus suggest that the inflow and outflow of money from speculative investors must be limited to prevent bubbles. These bubbles are characterized by the rapid inflow of foreign funds that bid up domestic stock markets and property values. When the economy cannot sustain such expectations, the bubbles burst as investors panic and pull their money out of the country.
Protests by what is called the anti-globalization movement are seldom directed against globalization itself but rather against abuses that harm the rights of workers and the environment. The question raised by nongovernmental organizations and protesters at WTO and IMF gatherings is whether globalization will result in a rise of living standards or a race to the bottom as competition takes the form of lowering living standards and undermining environmental regulations.
One of the key problems of the 21st century will be determining to what extent markets should be regulated to promote fair competition, honest dealing, and fair distribution of public goods on a global scale.Supporters of free-market globalization point out that ..................
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Birds that feed in flocks commonly retire together into roosts. The reasons for roosting communally are not always obvious, but there are some likely benefits, In winter especially, it is important for birds to keep warm at night and conserve precious food reserves. One way to do this is to find a sheltered roost. Solitary roosters shelter in dense vegetation or enter a cavity- horned, larks dig holes In the ground and ptarmigan burrow into snow banks- but the effect of sheltering is magnified by several birds huddling together in the roost, as wrens, swifts, brown creepers, bluebirds, and anis do. Body contact reduces the surface area exposed to the cold air, so the birds keep each other warm. Two kinglets huddling together were found to reduce their heat losses by a quarter and three together saved a third of their heat.
The second possible benefit of communal roosts is that they act as "information centers". During the day, parties of birds will have spread out to forage over a very large area. When they return in the evening some will have fed well, but others may have found little to eat. Some investigators have observed that when the birds set out again next morning, those birds that did not feed well on the previous day appear to follow those that did. The behavior of common and lesser kestrels may illustrate different feeding behaviors of similar birds with different roosting habits. The common kestrel hunts vertebrate animals in a small, familiar hunting ground, whereas the very similar lesser kestrel feeds on insects over a large area. The common kestrel roost and hunts alone, but the lesser kestrel roosts and hunts in flocks, possibly so one bird can learn from others where to find insect swarms. Finally, there is safety in numbers at communal roosts since there will always be a few birds awake at any given moment to give the alarm. But this increased protection is partially counteracted by the fact that mass roosts attract predators and are especially vulnerable if they are on the ground. Even those in trees can be attacked by birds of prey. The birds on the edge are at greatest risk since predators find it easier to catch small birds perching at the margins of the roost
The word "counteracted" is closest in meaning to...................
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The Influence of Advertising on Pricing
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to produce, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source for these expensive commercials is the consumers who view the advertisements from the comfort of their living rooms. Companies influence the prices that consumers pay in two ways.
When consumers purchase any product, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit." Indeed, it did not; the company experienced record sales in spite of the fact its prices were higher than its competitors'.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.How do companies determine the price they charge for a product?
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The issue of equality for women in British society first attracted national attention in the early 20th century, when the suffragettes won for women the right to vote. In the 1960s feminism became the subject of intense debate when the women's liberation movement encouraged women to reject their traditional supporting role and to demand equal status and equal rights with men in areas such as employment and pay.
Since then, the gender gap between the sexes has been reduced. The Equal Pay Act of 1970, for instance, made it illegal for women to be paid less than men for doing the same work, and in 1975 the Sex Discrimination Act aimed to prevent either sex having an unfair advantage when applying for jobs. In the same year the Equal Opportunities Commission was set up to help people claim their rights to equal treatment and to publish research and statistics to show where improvements in opportunities for women need to be made. Women now have much better employment opportunities, though they still tend to get less well-paid jobs than men, and very few are appointed to top jobs in industry.
In the US the movement that is often called the "first wave of feminism' began in the mid 1800s. Susan B. Anthony worked for the right to vote, Margaret Sanger wanted to provide women with the means of contraception so that they could decide whether or not to have children, and Elizabeth Blackwell, who had to fight for the chance to become a doctor, wanted women to have greater opportunities to study. Many feminists were interested in other social issues.
The second wave of feminism began in the 1960s. Women like Betty Friedan and Gloria Steinem became associated with the fight to get equal rights and opportunities for women under the law. An important issue was the Equal Rights Amendment (ERA), which was intended to change the Constitution. Although the ERA was not passed, there was progress in other areas. It became illegal for employers, schools, clubs, etc. to discriminate against women. But women still find it hard to advance beyond a certain point in their careers, the so-called glass ceiling that prevents them from having high-level jobs. Many women also face the problem of the second shift, i.e. the household chores.
In the 1980s, feminism became less popular in the us and there was less interest in solving the remaining problems, such as the fact that most women still earn much less than men.
Although there is still discrimination, the principle that it should not exist is widely accepted.
It can be inferred from paragraph 1 that in the 19th century ......................
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Fungi are a group of organisms that, despite being plants, have no leaves or flowers. In fact, fungi do not even share the green colour that most other plants display. Scientists estimate that there are over 1.5 million different species of fungi in the world. Though, to date, only 100.000 have been identified, leaving many more that have not been found. One interesting feature of fungi is that they often interact with oilier organisms in order to survive. These relationships are at times beneficial to both organisms. Other times, the fungus benefits without causing harm to the other organism.
Many types of fungus have beneficial relationships with plants. Initially many gardeners would be concerned to know that their plants were colonised by a fungus. This is because some fungi can cause plants to die. In fact, the Irish potato famine was caused by a fungus that killed entire crops of potatoes. However, many plants actually depend on certain types of fungi to help it stay healthy. Fungi are important to plants because they help plants absorb more minerals from the soil than they could on their own. The reason for this has to do with how fungi obtain food. Unlike green plants, fungi cannot make their own food. They must absorb their food. When the fungi absorb minerals from the soil, they draw the nutrients closer to the roots of the plants, so the plant is able to use them as well. The fungus also benefits from this relationship. Using the minerals from the soil, as well as sunlight, the plants is able to produce sugars and other nutrients. Then the fungus absorbs the nutrients from plant roots and uses them to survive.
Not all relationships are beneficial for both organisms: in some interactions, only the fungus benefits. Still, for some fungus species, contact with other organisms is essential. And though the fungi do not provide any benefits for the other organism, they do not harm it either. One example of this is a species called Pilobolus. This fungus relies on other animals to help it reproduce. The Pilobolus grows in animal dung. When it becomes mature, it shoots its spores away from the dung pile. The spores land in the grass where cows graze. The spores are consumed by the animal but do not grow while inside the stomach. They travel through the body of the animal until they are passed and deposited in another area, where they continue to grow.
The author discusses cows and horses in paragraph 3 in order to_________
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Very few people, groups, or governments oppose globalization in its entirety. Instead, critics of globalization believe aspects of the way globalization operates should be changed. The debate over globalization is about what the best rules are for governing the global economy so that its advantages can grow while its problems can be solved.
On one side of this debate are those who stress the benefits of removing barriers to international trade and investment, allowing capital to be allocated more efficiently and giving consumers greater freedom of choice. With free-market globalization, investment funds can move unimpeded from the rich countries to the developing countries. Consumers can benefit from cheaper products because reduced taxes make goods produced at low cost from faraway places cheaper to buy. Producers of goods gain by selling to a wider market. More competition keeps sellers on their toes and allows ideas and new technology to spread and benefit others.
On the other side of the debate are critics who see neo-liberal policies as producing greater poverty, inequality, social conflict, cultural destruction, and environmental damage. They say that the most developed nations - the United States, Germany, and Japan - succeeded not because of free trade but because of protectionism and subsidies. They argue that the more recently successful economies of South Korea, Taiwan, and China all had strong state-led development strategies that did not follow neo-liberalism. These critics think that government encouragement of "infant industries"' that is, industries that are just beginning to develop - enables a country to become internationally competitive.
Furthermore, those who criticize the Washington Consensus suggest that the inflow and outflow of money from speculative investors must be limited to prevent bubbles. These bubbles are characterized by the rapid inflow of foreign funds that bid up domestic stock markets and property values. When the economy cannot sustain such expectations, the bubbles burst as investors panic and pull their money out of the country.
Protests by what is called the anti-globalization movement are seldom directed against globalization itself but rather against abuses that harm the rights of workers and the environment. The question raised by nongovernmental organizations and protesters at WTO and IMF gatherings is whether globalization will result in a rise of living standards or a race to the bottom as competition takes the form of lowering living standards and undermining environmental regulations.
One of the key problems of the 21st century will be determining to what extent markets should be regulated to promote fair competition, honest dealing, and fair distribution of public goods on a global scale.The word "undermining" in the passage mostly means " ".
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Brown bears are found in Alaska and western Canada. They are first cousins of the grizzly, each belonging to the species Ursus arctos. The chief difference in them is size, as brown bears on the average are slightly larger. A full-grown male may weigh 1,500 pounds and stand 9 to 10 feet tall. Like bears everywhere they are creatures of habit that tread the same trails year after year. Brown bears have three gaits: an even, deliberate one that takes them over rough or boggy ground at a steady clip, a quick shuffle, and a fast gallop. They are not only surprisingly fast, but also, for such huge beasts, amazingly inclines. Fishing the streams in summer, they pounce on swift-moving salmon and snatch them with almost simultaneous movements of their paws and mouths. Brown bears are excellent swimmers and love to loll and wallow in the water on warm days. They are also curious and playful. Most manifest a fear of humans, but Alaskans prefer not to test these creatures and usually carry noisemakers of some kind to warn the bears of their presence.
It can be inferred from the passage that _________
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Experts in climatology and other scientists are becoming extremely concerned about the changes to our climate which are taking place. Admittedly, climate changes have occurred on our planet before. For example, there have been several ice ages or glacial periods. These climatic changes, however, were different from the modern ones in that they occurred gradually and, as far as we know, naturally. The changes currently being monitored are said to be the result not of natural causes, but of human activity. Furthermore, the rate of change is becoming alarmingly rapid.
The major problem is that the planet appears to be warming up. According to some experts, this warming process, known as global warming, is occurring at a rate unprecedented in the last 10,000 years. The implications for the planet are very serious. Rising global temperatures could give rise to such ecological disasters as extremely high increases in the incidence of flooding and of droughts. These in turn could have a harmful effect on agriculture.
It is thought that this unusual warming of the Earth has been caused by so-called greenhouse gases, such as carbon dioxide, being emitted into the atmosphere by car engines and modern industrial processes, for example. Such gases not only add to the pollution of the atmosphere, but also create a greenhouse effect, by which the heat of the sun is trapped. This leads to the warming up of the planet.
Politicians are also concerned about climate change and there are now regular summits on the subject, attended by representatives from around 180 of the world’s industrialized countries. Of these summits, the most important took place in Kyotoin Japanin 1997. There it was agreed that the most industrialized countries would try to reduce the volume of greenhouse gas emissions and were given targets for this reduction of emissions.
It was also suggested that more forests should be planted to create so-called sinks to absorb greenhouse gases. At least part of the problem of rapid climate change has been caused by too drastic deforestation. Sadly, the targets are not being met. Even more sadly, global warnings about climate changes are often still being regarded as scaremongering.
According to the passage, 1997 witnessed ____.
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Learning means acquiring knowledge or developing the ability to perform new behaviors. It is common to think of learning as something that takes place in school, but much of human learning occurs outside the classroom, and people continue to learn throughout their lives.
Even before they enter school, young children learn to walk, to talk, and to use their hands to manipulate toys, food, and other objects. They use all of their senses to learn about the sights, sounds, tastes, and smells in their environments. They learn how to interact with their parents, siblings, friends, and other people important to their world. When they enter school, children learn basic academic subjects such as reading, writing, and mathematics. They also continue to learn a great deal outside the classroom. They learn which behaviors are likely to be rewarded and which are likely to be punished. They learn social skills for interacting with other children. After they finish school, people must learn to adapt to the many major changes that affect their lives, such as getting married, raising children, and finding and keeping a job.
Because learning continues throughout our lives and affects almost everything we do, the study of learning is important in many different fields. Teachers need to understand the best ways to educate children. Psychologists, social workers, criminologists, and other human- service workers need to understand how certain experiences change people's behaviors.
Employers, politicians, and advertisers make use of the principles of teaming to influence the behavior of workers, voters, and consumers.
Learning is closely related to memory, which is the storage of information in the brain.
Psychologists who study memory are interested in how the brain stores knowledge, where this storage takes place, and how the brain later retrieves knowledge when we need it. In contrast, psychologists who study learning are more interested in behavior and how behavior changes as a result of a person's experiences.
There are many forms of learning, ranging from simple to complex. Simple forms of learning involve a single stimulus. A stimulus is anything perceptible to the senses, such as a sight, sound, smell, touch, or taste. In a form of learning known as classical conditioning, people learn to associate two stimuli that occur in sequence, such as lightning followed by thunder. In operant conditioning, people learn by forming an association between a behavior and its consequences (reward or punishment). People and animals can also learn by observation - that is, by watching others perform behaviors. More complex forms of learning include learning languages, concepts, and motor skillsWhich of the following can be inferred about the learning process from the passage?
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Choose the option among A, B, C or D that best fits the blank space in the following passage:
"Association of Southeast Asian Nations (ASEAN), regional alliance of ten independent countries that (1)……; stability and economic growth in Southeast Asia. The organization also encourages cultural exchanges between its members. ASEAN was founded in August 1967 by Malaysia, Thailand, and the (2)….. of Indonesia, Singapore, and the Philippines. Brunei joined the alliance after (3)….. independence from the United Kingdom in 1984. Vietnam was admitted (4)…. its seventh member in 1995. Laos and Myanmar (formerly Burma) joined ASEAN in 1997, and Cambodia became (5)…… of the alliance in 1999. The ASEAN secretariat, a (6) ….. office that administers the organization's activities, is located in Jakarta, Indonesia.
Its Principal objectives, outlined in the Bangkok Declaration (1967), were to (7)…… economic growth and promote regional peace and stability. A joint forum with Japan was established in 1977, and a (8)….. agreement with the European Community was signed in 1980. During the late 1980s and early 1990s, ASEAN (9)…… an important role in mediating the civil war in Cambodia. In January 1992 ASEAN members agreed to establish a free-trade area and to cut tariffs on nonagricultural goods over a 15-year period (10)______ in 1993."5. Laos and Myanmar (formerly Burma) joined ASEAN in 1997, and Cambodia became (5)…… of the alliance in 1999.
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During the seventeenth and eighteenth centuries, almost nothing was written about the contributions of women during the colonial period and the early history of the newly formed United States. Lacking the right to vote and absent from the seats of power, women were not considered an important force in history. Anne Bradstreet wrote some significant poetry in the seventeenth century, Mercy Otis Warren produced the host contemporary history of the American Revolution, and Abigail Adams penned Important letters showing she exercised great political Influence over her husband, John, tiie second President of the United States. But little or no notice was taken of these contributions. During those centuries, women remained Invisible In history books.
Throughout the nineteenth century, this lack of visibility continued, despite the efforts of female authors writing about women, These writers, like most of their male counterparts, were amateur historians. Their writings were celebratory in nature, and they were uncritical in their selection and use of sources.
During the nineteenth century, however, certain feminists showed a keen sense of history by keeping records of activities in which women were engaged. National, regional, and local women's organizations compiled accounts of their doings. Personal correspondence, newspaper clippings, and souvenirs were saved and stored. These sources from the core of the two greatest collections of women’s history In the United States one at the Elizabeth and Arthur Schleslnger Library at Radcliffe College, and the other the Sophia Smith Collection at Smith College. Such sources have provided valuable materials for later Generations of historians.
Despite the gathering of more information about ordinary women during the nineteenth Century, most of the writing about women conformed to the "great women" theory of History, just as much of mainstream American history concentrated on "great men," To demonstrate that women were making significant contributions to American life, female authors singled out women leaders and wrote biographies, or else important women produced their autobiographies. Most of these leaders were Involved in public life as reformers, activists working for women's right to vote, or authors, and were not representative at all of the great of ordinary woman. The lives of ordinary people continued, generally, to be untold in the American histories being published.In the fast paragraph, the author mentions all of the following as possible roles of nineteenth-century "great women" EXCEPT ................
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Birds that feed in flocks commonly retire together into roosts. The reasons for roosting communally are not always obvious, but there are some likely benefits, In winter especially, it is important for birds to keep warm at night and conserve precious food reserves. One way to do this is to find a sheltered roost. Solitary roosters shelter in dense vegetation or enter a cavity- horned, larks dig holes In the ground and ptarmigan burrow into snow banks- but the effect of sheltering is magnified by several birds huddling together in the roost, as wrens, swifts, brown creepers, bluebirds, and anis do. Body contact reduces the surface area exposed to the cold air, so the birds keep each other warm. Two kinglets huddling together were found to reduce their heat losses by a quarter and three together saved a third of their heat.
The second possible benefit of communal roosts is that they act as "information centers". During the day, parties of birds will have spread out to forage over a very large area. When they return in the evening some will have fed well, but others may have found little to eat. Some investigators have observed that when the birds set out again next morning, those birds that did not feed well on the previous day appear to follow those that did. The behavior of common and lesser kestrels may illustrate different feeding behaviors of similar birds with different roosting habits. The common kestrel hunts vertebrate animals in a small, familiar hunting ground, whereas the very similar lesser kestrel feeds on insects over a large area. The common kestrel roost and hunts alone, but the lesser kestrel roosts and hunts in flocks, possibly so one bird can learn from others where to find insect swarms. Finally, there is safety in numbers at communal roosts since there will always be a few birds awake at any given moment to give the alarm. But this increased protection is partially counteracted by the fact that mass roosts attract predators and are especially vulnerable if they are on the ground. Even those in trees can be attacked by birds of prey. The birds on the edge are at greatest risk since predators find it easier to catch small birds perching at the margins of the roost
What does the passage mainly discuss?
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Choose the letter A, B, C or D to complete the passage below
The Association of Southeast Asian Nations or ASEAN _________ (1) on 8 August 1967 in Bangkok by the five original Member Countries, namely, Indonesia, Malaysia, Philippines, Singapore, and Thailand. Brunei Darussalam joined ASEAN on 7 January 1984, Viet Nam joined _________ (2) 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999. Brunei Darussalam joined ASEAN _________ (3) its sixth member soon after assuming her full independence in January 1984. Present at the admission ceremony at the ASEAN Secretariat in Jakarta, Indonesia was His Royal Highness Prince Mohamed Bolkiah, Minister of Foreign Affairs of Brunei Darussalam. Since then, ASEAN became the cornerstone of Brunei's foreign policies. Through ASEAN, Brunei Darussalam participates in various other regional frameworks including ASEAN regional Forum, ASEAN Plus Three and East Asia Summit.
His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam _________ (4) other ASEAN leaders signed the ASEAN Charter on 20 November 2007 in Singapore. Brunei Darussalam was _________ (5) second member state after Singapore to ratify the Charter on 31 January 2008. Brunei officials who have served in the ASEAN secretariat included Dato Roderick Yong, ASEAN Secretary-General (July 1986 - July 1989), Dato Haji Mahadi Wasli, Deputy Secretary-general (1994 - 1997), and Pengiran Dato Mashor Pg. Ahmad (2003 - 2005).
(1)............................
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Although they are an inexpensive supplier of vitamins, minerals, and high-quality protein, eggs also contain a high level of blood cholesterol, one of the major causes of heart diseases. One egg yolk, in fact, contains a little more than two-thirds of the suggested daily cholesterol limit. This knowledge has caused egg sales to plummet in recent years, which in turn has brought about the development of several alternatives to eating regular eggs. One alternative is to eat substitute eggs. These egg substitutes are not really eggs, but they look somewhat like eggs when they are cooked. They have the advantage of having low cholesterol rates, and they can be scrambled or used in baking. One disadvantage, however, is that they are not good for frying, poaching, or boiling. A second alternative to regular eggs is a new type of egg, sometimes called 'designer' eggs. These eggs are produced by hens that are fed low-fat diets consisting of Ingredients such as canola oil, flax, and rice bran. In spite of their diets, however, these hens produce eggs that contain the same amount of cholesterol as regular eggs. Yet, the producers of these eggs claim that eating their eggs will not raise the blood cholesterol in humans.
Egg producers claim that their product has been portrayed unfairly. They cite scientific studies to back up their claim. And, in fact, studies on the relationship between eggs and human cholesterol levels have brought mixed results. It may be that it is not the type of egg that is the main determinant of cholesterol but the person who is eating the eggs. Some people may be more sensitive to cholesterol derived from food than other people. In fact, there is evidence that certain dietary fats stimulate the body's production of blood cholesterol. Consequently, while it still makes sense to limit one's intake of eggs, even designer eggs, it seems that doing this without regulating dietary fat will probably not help reduce the blood cholesterol level.What is the meaning of 'back up'?
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The Influence of Advertising on Pricing
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to produce, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source for these expensive commercials is the consumers who view the advertisements from the comfort of their living rooms. Companies influence the prices that consumers pay in two ways.
When consumers purchase any product, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit." Indeed, it did not; the company experienced record sales in spite of the fact its prices were higher than its competitors'.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.Which of the following can be inferred from paragraph 3?
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The issue of equality for women in British society first attracted national attention in the early 20th century, when the suffragettes won for women the right to vote. In the 1960s feminism became the subject of intense debate when the women's liberation movement encouraged women to reject their traditional supporting role and to demand equal status and equal rights with men in areas such as employment and pay.
Since then, the gender gap between the sexes has been reduced. The Equal Pay Act of 1970, for instance, made it illegal for women to be paid less than men for doing the same work, and in 1975 the Sex Discrimination Act aimed to prevent either sex having an unfair advantage when applying for jobs. In the same year the Equal Opportunities Commission was set up to help people claim their rights to equal treatment and to publish research and statistics to show where improvements in opportunities for women need to be made. Women now have much better employment opportunities, though they still tend to get less well-paid jobs than men, and very few are appointed to top jobs in industry.
In the US the movement that is often called the "first wave of feminism' began in the mid 1800s. Susan B. Anthony worked for the right to vote, Margaret Sanger wanted to provide women with the means of contraception so that they could decide whether or not to have children, and Elizabeth Blackwell, who had to fight for the chance to become a doctor, wanted women to have greater opportunities to study. Many feminists were interested in other social issues.
The second wave of feminism began in the 1960s. Women like Betty Friedan and Gloria Steinem became associated with the fight to get equal rights and opportunities for women under the law. An important issue was the Equal Rights Amendment (ERA), which was intended to change the Constitution. Although the ERA was not passed, there was progress in other areas. It became illegal for employers, schools, clubs, etc. to discriminate against women. But women still find it hard to advance beyond a certain point in their careers, the so-called glass ceiling that prevents them from having high-level jobs. Many women also face the problem of the second shift, i.e. the household chores.
In the 1980s, feminism became less popular in the us and there was less interest in solving the remaining problems, such as the fact that most women still earn much less than men.
Although there is still discrimination, the principle that it should not exist is widely accepted.In the late 20th century, some information about feminism in Britain was issued by...............
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Choose the letter A, B, C or D to complete the passage below
The Association of Southeast Asian Nations or ASEAN _________ (6) on 8 August 1967 in Bangkok by the five original Member Countries, namely, Indonesia, Malaysia, Philippines, Singapore, and Thailand. Brunei Darussalam joined ASEAN on 7 January 1984, Viet Nam joined _________ (7) 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999. Brunei Darussalam joined ASEAN _________ (8) its sixth member soon after assuming her full independence in January 1984. Present at the admission ceremony at the ASEAN Secretariat in Jakarta, Indonesia was His Royal Highness Prince Mohamed Bolkiah, Minister of Foreign Affairs of Brunei Darussalam. Since then, ASEAN became the cornerstone of Brunei's foreign policies. Through ASEAN, Brunei Darussalam participates in various other regional frameworks including ASEAN regional Forum, ASEAN Plus Three and East Asia Summit.
His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam _________ (9) other ASEAN leaders signed the ASEAN Charter on 20 November 2007 in Singapore. Brunei Darussalam was _________ (10) second member state after Singapore to ratify the Charter on 31 January 2008. Brunei officials who have served in the ASEAN secretariat included Dato Roderick Yong, ASEAN Secretary-General (July 1986 - July 1989), Dato Haji Mahadi Wasli, Deputy Secretary-general (1994 - 1997), and Pengiran Dato Mashor Pg. Ahmad (2003 - 2005).
The Association of Southeast Asian Nations or ASEAN _________ (6) on 8 August 1967 in Bangkok by the five original Member Countries, namely, Indonesia, Malaysia, Philippines, Singapore, and Thailand.
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Read the following passage, then choose the correct answer to questions 31 - 35.
Smoking causes lung cancer, which is the number one cancer among men. Ninety percent of the people who get lung cancer die. Smoking is also the leading cause of mouth cancer, tongue cancer, and throat cancer. Many smokers have heart disease arid pneumonia. Smoking causes one million early deaths in the world every year.
Smokers not only harm themselves but also harm others. Smokers breathe smoke out into the air. They breathe it out on their children and their wives or husbands. Children whose parents smoke have more breathing and lung problems than other children. Women who are married to smokers are more likely to have lung cancer than those married to non- smokers.
We are all aware that smoking is bad. So why do people smoke?The word “it” in the passage refers to _________.