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How much this fairly low-budget advertising campaign achieved in terms of helping to boost sales are difficult to evaluate

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Higher Education in the UK Students who have successfully completed an A-level course may go to university to do (1)_____ three- or four-year course leading to a first degree such as Bachelor of Arts (BA), Bachelor of Science (BSc), etc. They apply to several universities which then (2)_____ an offer of a place specifying the minimum grades the student needs to obtain in the A level subjects studied. Higher education is not (3)_____. In principle, students have to pay a contribution to the cost of teaching (tuition fees) and have also to pay their living costs (maintenance). The government provides (4)_____ to help them pay for university education which have to be paid back from earnings once their income reaches a certain (5)_____. In recent years government policy has been to (6)_____ the percentage of 18-year olds (7)_____ go to university, which is now, at 40%, double the 1990 figure, but this growth has been at the (8)______ of the amount of financial support given to individual students. Universities receive money (9)_____ the state for each student and are responsible for employing staff and deciding which courses to offer. The head of a university, who is (10)_____ for its management, is called a vice-chancellor

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How is global warning affecting you? Many people in the world would not know how to answer this question as they do not see any sort of change in climate. The people who do not notice it tend to live in cities where the climates are already (31) _________; in essence, they mostly live indoors. If it is raining, they stay inside. If it is too cold or too hot, they turn on the heat or their air conditioning (32) _________. For farmers and others who live closer to the land; however, global warming is not something they are (33) _________ from. Although they cannot prove on any given day that the weather, extreme or mild, has anything to do with climate change, they can say over time that things are beginning to seem different. They notice that flowers and other plants are blooming earlier in northern regions of the world’s continents. This causes them to change planting (34) _________ for crops in some cases. (35) _________, farmers are facing more floods and droughts in our country and elsewhere

Read the reading below carefully, and then complete it with the best option A, B, C or D given below:
Princess Eugenie (1)______a member of the British Royal Family. She’s (2)_____ youngest daughter of Princess Andrew and Sara Ferguson. Her parents (3)_______ married any more. They are divorced. Her older siser’s name is Beatrice. Beatrice and Eugenie are Prince William and Harry’s cousins. Her grandmother is the Queen and her uncle is Prince Charles. Her full name is Princess Eugenie Victoria Helena of York, so she (4)_______three first names but no surname. She studies Art, English, and Politics at university in Newcastle. (5)_______ the holidays she sometimes  stays with her mother and sometimes with her father. She often travels abroad with her parents. Although she’s a member of the royal family, she is a normal 20-year-old. She likes going out with her friends, she goes to lots of weddings and parties, and enjoys dancing. She’s also really (6)______ fashion. But because she’s a princess, she never has to (7)______the housework or cook dinner. She hardly ever has to do any official royal duties but she always (8)_____ for the charities her mother supports.

Read the reading below carefully, and then complete it with the best option A, B, C or D given below:
Jane’s family decided to go to London last week because they want to __(1)__ a tour. The sight in London was so __(2)__ that she’s been there a few days but it __(3)__ to her only to be yesterday. It means __(4)__ she enjoyed the trip so much. She and her father stayed __(5)__ a very big hotel __(6)__ two hundred rooms. From there, they can __(7)__ reach Hyde Park, __(8)__ very big park in London. In here, people can buy from a needle __(9)__ an elephant in two best__(10)__ streets, Regent Street and Oxford Street.

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The (31) _________ for many young people today is to communicate with others over the Internet and have a life online. The way they do this is through social networking web sites such as Facebook and Twitter. However, the people who (32) _________ their lives online are also putting themselves at risk, and they may not even understand how they are doing so. The key to limiting risk is to keep certain pieces of information private. If you do any banking online, for example, it is important to note that dates of birth are often used as a(n) (33) _________ feature by banks. They will need to know your identification number and possibly your address as well, but to (34) _________ your identity, they might ask you for your date of birth. If a criminal were to gain access to your account number at a bank, and then obtain your address from public records, the one thing that he would not have would be your birth date. These days, however, a lot of people list their dates of birth openly on Facebook (35) _________ their friends can wish them well on their birthdays. Unfortunately, doing so could end up being a recipe for disaster.

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Clare Harrison rarely falls ill and hates going to the doctor’s when she does. So when she recently (46) _____ out in a painful rash down one side of her body she emailed her symptoms, (47) _____ also included a (48) _____ fever, to e–doc, the internet medical service. Two hours later she was diagnosed as having shingles (Herpes Zoster) by her online doctor, who prescribed a special cleansing solution for the rash and analgesics to help relieve the pain. Health advice is now the second most popular topic that people search for on the internet, and online medical consultation is big business. Sites vary enormously in what they offer, with services ranging from the equivalent of a medical agony aunt to a live chat with a doctor via email. They are clearly (49) _____ a demand from people who are too busy or, in some cases, too embarrassed to discuss their medical (50) ______ with their GP

Read the reading below carefully, and then complete it with the best option A, B, C or D given below:
Approximately 350 million people speak English as their first ___(1)___ . About the same number use it   ___(2)___ second language. It is the language ___(3)___ aviation, international sport and world trade. 75% of the world's mail is in English, 60% of the world's radio stations broadcast in English, and more than half of the world's newspapers are ___(4)___ in English. It is an official language in 44 countries. In ___(5)___ others, it is the language of business, commerce and technology. There are many varieties of English, but Scottish, Australian, Indian and Jamaican speakers of English, in spite of the differences in pronunciation, structure and vocabulary, would recognize that they are all speaking the same basic language

Read the reading below carefully, and then complete it with the best option A, B, C or D given below:

The story of gold is an adventure involving kings, queens, pirates, explores, conquerors, andthe native peoples they conquered. Throughout history, gold had (1)_____a magic spellover those it touch. Gold is beautiful and rare; a soft shiny metal that can be moulded intomany(2)_____.It has been used for money, jewellery, and to decorate special buildings suchas palaces and places of worship. (3)_____the precious metal was discovered, prospectorsrushed to mine it, starting new cities and countries as they went. Gold and the people who love it have helped shape the world we live in today. Gold is one of many elements, orsubstances that cannot be changed by normal chemical (4)_____, that are found in theEarth’s crust. Gold has a warm, sunny colour and (5)_____it does not react (6)_____air,water, and most chemicals, its shine never fades. In its natural (7) _____, gold is soft andeasily shaped. When heated to 1,062 Celsius it melts and can be poured(8)_____ moulds toform coins, gold bars, and other objects. Stories have been told, movies (9)_____andlegends born about the (10)_____of the world’s great gold deposits. It is a saga of dreams,greed, ambition and exploration.

Choose the best answer A, B, C or D to complete the passage below.

Hello everyone, I am......(1)..... teacher, I……..(2)…….at a primary school in the Hanoi. In the morning I......(3)..... up at seven o'clock. I have breakfast with bread and a cup of coffee. Then I go to work. I teach his students French. I have lunch at school. I go home.....(4)...... one o'clock in the afternoon. I don’t work on Saturdays and Sundays. I go to the cinema, or …….(5)……… a book. I like the books very much. I have a sister in Oxford and a brother in London.

I go home.....(4)...... one o'clock in the afternoon.

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The knock-on effect of volunteering on the lives of individuals can be profound. Voluntary work helps foster independence and imparts the ability to deal with different situations, often simultaneously, thus teaching people how to work their way through different systems. It therefore brings people into touch with the real world; and, hence, equips them for the future.  Initially, young adults in their late teens might not seem to have the expertise or knowledge to impart to others that say a teacher or agriculturalist or nurse would have, but they do have many skills that can help  any skills that can help others. And in the absence of any particular talent, their energy and enthusiasm can be harnessed for the benefit of their fellow human beings, and ultimately themselves. From all this, the gain to any community no matter how many volunteers are involved is immeasurable.  Employers will generally look favourably on people who have shown an ability to work as part of a team. It demonstrates a willingness to learn and an independent spirit, which would be desirable qualities in any employee. So to satisfy employers' demands for experience when applying for work, volunteering can act as a means of gaining experience that might otherwise elude would-be workers and can ultimately lead to paid employment and the desired field.  The knock-on effect of volunteering on the lives of individuals can be profound. Voluntary work helps foster independence and imparts the ability to deal with different situations, often simultaneously, thus teaching people how to work their way through different systems. It therefore brings people into touch with the real world; and, hence, equips them for the future.  Initially, young adults in their late teens might not seem to have the expertise or knowledge to impart to others that say a teacher or agriculturalist or nurse would have, but they do have many skills that can help  any skills that can help others. And in the absence of any particular talent, their energy and enthusiasm can be harnessed for the benefit of their fellow human beings, and ultimately themselves. From all this, the gain to any community no matter how many volunteers are involved is immeasurable.  Employers will generally look favourably on people who have shown an ability to work as part of a team. It demonstrates a willingness to learn and an independent spirit, which would be desirable qualities in any employee. So to satisfy employers' demands for experience when applying for work, volunteering can act as a means of gaining experience that might otherwise elude would-be workers and can ultimately lead to paid employment and the desired field.  
1. According to paragraph 1, voluntary work helps equip people for the future because ____

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Scientists have identified two ways in which species disappear. The first is through ordinary or “background” extinctions, where species that fail to adapt are slowly replaced by more adaptable life forms. The second is when large numbers of species go to the wall in relatively short periods of biological time. There have been five such extinctions, each provoked by cataclysmic evolutionary events caused by some geological eruption, climate shift, or space junk slamming into the Earth. Scientists now believe that another mass extinction of species is currently under way – and this time human fingerprints are on the trigger. How are we are doing it? Simply by demanding more and more space for ourselves. In our assault on the ecosystems around us we have used a number of tools, from spear and gun to bulldozer and chainsaw. Certain especially rich ecosystems have proved the most vulnerable. In Hawaii more than half of the native birds are now gone – some 50 species. Such carnage has taken place all across the island communities of the Pacific and Indian oceans. While many species were hunted to extinction, others simply succumbed to the „introduced predators’ that humans brought with them: the cat, the dog, the pig, and the rat. Today the tempo of extinction is picking up speed. Hunting is no longer the major culprit, although rare birds and animals continue to be butchered for their skin, feathers, tusks, and internal organs, or taken as savage pets. Today the main threat comes from the destruction of the habitat of wild plants, animals, and insects need to survive. The draining and damming of wetland and river courses threatens the aquatic  food chain and our own seafood industry. Overfishing and the destruction of fragile coral reefs destroy ocean biodiversity. Deforestation is taking a staggering toll, particularly in the tropics where the most global biodiversity is at risk. The shinking rainforest cover of the Congo and Amazon river basins and such place as Borneo and Madagascar have a wealth of species per hectare existing nowhere else. As  those precious hectares are drowned or turned into arid pasture and cropland, such species disappear forever.
3. All of the following are mentioned as a form of habitat destruction EXCEPT ____

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Musicians who want to make it in the world have a lot of options, but the best one to (1)_________ them obscurity to fame might be rock ’n’ roll. Especially in the days when other forms of music are waning, rock ’n’ roll (2)__________ in the memory. Nevertheless, it is music that transcends cultures and keeps the youth of many nations invigorated. Before rock ’n’ roll, there were many different forms of popular music. If looking at a timeline, the music of African Americans created both jazz and blues. These (3)_________ into what is known as rhythm and blues, which is often just called R&B. With the invention of the electric guitar, rock ’n’ roll came (4)_________ as musicians experimented with what they could do with the sounds this new style of instrument could make. Musicians were quick to see the possibilities that rock ’n’ roll offered. Early musicians like Chuck Berry (5)__________ the way for the likes of Elvis Presley, who would go on to become known as the King of Rock ’n’ Roll.

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For more than a century, Western philosophers and psychologists have based their discussions of mental life on a cardinal assumption: that the same basic processes underlie all human thought, whether in the mountains of Tibet or the grasslands of the Serengeti. Cultural differences might dictate what people thought about. Teenage boys in Botswana, for example, might discuss cows with the same passion that New York teenagers reserve for sports cars. But the habits of thought - the strategies people adopted in processing information and making sense of the world around them - were, Western scholars assumed, the same for everyone, exemplified by, among other things, a devotion to logical reasoning, a penchant for categorization and an urge to understand situations and events in linear terms of cause and effect. Recent work by a social psychologist at the University of Michigan, however, is turning this long-held view of mental functioning upside down. In a series of studies comparing European Americans to East Asians, Dr. Richard Nisbett and his colleagues have found that people who grow up in different cultures do not just think about different things: they think differently. We used to think that everybody uses categories in the same way, that logic plays the same kind of role for everyone in the understanding of everyday life, that memory, perception, rule application and so on are the same," Dr. Nisbett said. "But we're now arguing that cognitive processes themselves are just far more malleable than mainstream psychology assumed." In many respects, the cultural disparities the researchers describe mirror those described by anthropologists, and may seem less than surprising to Americans who have lived in Asia. And Dr. Nisbett and his colleagues are not the first psychological researchers to propose that thought may be embedded in cultural assumptions: Soviet psychologists of the 1930's posed logic problems to Uzbek peasants, arguing that intellectual tools were influenced by pragmatic circumstances. Still, to the extent that the studies reflect real differences in thinking and perception, psychologists may have to radically revise their ideas about what is universal and what is not, and to develop new models of mental processes that take cultural influences into account.
1. Which best serves as the title for the passage?

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It is natural for young people to be critical of their parents at times and to blame them for most of the misunderstandings between them. They have always complained, more or less justly, that their parents are old-fashioned, possessive and dominant; that they do not trust their children to deal with obstacles; that they talk too much about certain problems and that they have no sense of humor, at least in parent-child relationships. I think it is true that parents often underestimate their teenage children and also forget how they themselves felt when young.  Young people often irritate their parents with their choices in clothes and hairstyles, in entertainers and music. This is not their motive. They feel cut off from the adult world into which they have not yet been accepted. So they create a culture and society of their own. Then, if it turns out that their music or entertainers or vocabulary or clothes or hairstyles irritate their parents, this gives them additional enjoyment. They feel they are superior, at least in a small way, and that they are leaders in style and taste.  Sometimes you are resistant and proud because you do not want your parents to approve of what you do. If they did approve, it looks as if you are betraying your own age group. But in that case, you are assuming that you are the underdog: you can you can keep your honor. This is a passive way of looking at things. It is natural enough after long years of childhood, when you were completely under your parents' control. But it ignores the fact that you are now beginning to be responsible for yourself.  If you plan to control your life, co-operation can be part of that plan. You can charm others, especially parents, into doing things the ways you want. You can impress others with your sense of responsibility and initiative, so that they will give you the authority to do what you want to do. 
4. Teenagers do not want their parents to approve of whatever they do because they ____

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Vietnam is a (1) ____, developing country that in the last 34 years has had to recuperate from the ravages of war. Substantial progress was (2) ____ from 1986 to 1997 in moving forward from an extremely low level of development and significantly reducing poverty.  Since 2001, Vietnamese authorities have reaffirmed their (3) ____ to economic liberalization and international (4) ____. They have moved to implement the structural reforms needed to modernize the economy and to produce more competitive, (5) ____ industries.  Vietnam's membership in the ASEAN Free Trade Area (AFTA) and entry (6) ____ force of the US-Vietnam Bilateral Trade Agreement in December 2001 have (7) ____ to even more rapid changes in Vietnam's trade and economic regime. Vietnam's exports to the US doubled in 2002 and again in 2003. Vietnam joined the WTO (World Trade Organization) in January 2007, following over a decade long (8) ____. This should provide an important boost to the economy and should help to ensure the continuation of liberalizing reforms.  Vietnam is working to create jobs to meet the challenge of a (9) ____ that is growing by more than one million people every year. Vietnamese authorities have tightened monetary and fiscal (10) ____ to stem high inflation

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Stella McCartney was born in 1972, the daughter of pop star Sir Paul McCartney. She is the youngest of three sisters. One sister is a potter and the other sister does the same job as their mother used to do - she works as a photographer. Stella's brother, James, is a musician. Stella first hit the newspaper headlines in 1995 when she graduated in fashion design from art college. At her final show, her clothes were modeled by her friends, Naomi Campbell and Kate Moss, both well-known models. Unsurprisingly, the student show became front-page news around the world. Stella hadn't been in the news before as a fashion designer but she had spent time working in the fashion world since she was fifteen. In March 1997, Stella went to work for the fashion house Chloe. People said the famous fashion house had given her the job because of her surname and her famous parents but Stella soon showed how good she was. She designs clothes which she would like to wear herself, although she's not a model, and many famous models and actors choose to wear them. In 2001 Stella started her own fashion house and has since opened stores around the world and won many prizes. A lifelong vegetarian, McCartney does not use any leather or fur in her design. Instead, she uses silk, wool and other animal-derived fabrics.
2. Stella, Naomi Campbell and Kate Moss ____.

Read the reading below carefully, and then complete it with the best option A, B, C or D given below:
In addition to the challenge to be excellent, American schools have been facing novel problems. They must cope with an influx of immigrant children, many of whom speak little or no English. They must respond to demands that the curriculum reflect the various cultures of all children. Schools must make sure that students develop basic  skills for the job market, and they must consider the needs of nontraditional students, such as teenage mothers. Schools are addressing these problems in ways that reflect the diversity of the US educational system. They are opening up the traditional European-centered curriculum to embrace material from American, Asian, and other cultures. Schools are also teaching cognitive skills to the nearly 40 percent of American students who do not go on to higher education. In the word of a recent report by the Commission on Achieving Necessary Skills, “A strong back, the willingness to work, and a high school diploma were once all that was necessary to make a start in America.”

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Social media can be a way of keeping in touch with people you already know, and can sometimes be used to expand your network. Some people limit who they will connect with using these sites. There are a growing number of professional networking sites that will help you to expand your network. Following are some sites that can help expand your network: Facebook - is a social networking site that connects people with friends and others who work, study and live around them. One third of employers check the Facebook page of potential candidates. Many people use Facebook for private use only, but employers also look at Facebook to get a broader understanding of the people they are considering hiring. LinkedIn - strengthens and extends your existing network of trusted contacts. LinkedIn is a professional networking tool that helps you develop inside connections to a company or sector and is primarily used for professional jobs. On LinkedIn you create a professional profile, similar to a resume that includes employment history, education, and keywords and skills. You can invite people to join your network on LinkedIn or ask a mutual contact to introduce you to someone in your field. You can sign up for sector specific groups and add to the discussion to build your professional profile and develop a broader network. A Working Centre Employment Counsellor can help you to build your profile if you are having difficulty completing this task. Additionally, you can tie your work on the internet into your professional profile. Create a website or blog where you discuss issues related to your profession. Tweet links to articles and events that others in your sector may find useful. You can integrate your blogging and tweeting with your LinkedIn profile to create a more prominent, professional online profile.
4. Which of the following statements would be most likely to occur according to the passage?

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Maybe you are staying in a city, and there is no park nearby where you can take your morning job. One of the more recent trend is to go on a running tour, but you are not leading the way. Rather, a running (1)_________ who knows the best (2)_________ in the city acts as your guide. You are going out for a run, but you are also being shown highlights of the city while you are doing it. Guided running tours are a trend that seems to be catching (3)_________ in quite a few of the bigger cities in the United States. New York City, Chicago,  and San Francisco are just three of the major cities that have running tours in (4)_________. They offer these tours to individuals, groups, and even for corporate events. If you are going into a city with colleagues to attend a business meeting or a convention, what better way is there to see the city and network with others (5)_________ while taking a healthy run?

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Australians place a high value on independence and personal choice. This means that a teacher or course tutor will not tell students what to do, but will give them a number of options and suggest they work out which one is the best in their circumstances. It also means that they are expected to take action if something goes wrong and seek out resources and support for themselves. Australians are also prepared to accept a range of opinions rather than believing there is one truth. This means that in an educational setting, students will be expected to form their own opinions and defend the reasons for that point of view and the evidence for it. Australians are uncomfortable with differences in status and hence idealise the idea of treating everyone equally. An illustration of this is that most adult Australians call each other by their first names. This concern with equality means that Australians are uncomfortable taking anything too seriously and are even ready to joke about themselves. Australians believe that life should have a balance between work and leisure time. As a consequence, some students may be critical of others who they perceive as doing nothing but study. Australian notions of privacy mean that areas such as financial matters, appearance and relationships are only discussed with close friends. While people may volunteer such information, they may resent someone actually asking them unless the friendship is firmly established. Even then, it is considered very impolite to ask someone what they earn. With older people, it is also rude to ask how old they are, why they are not married or why they do not have children. It is also impolite to ask people how much they have paid for something, unless there is a very good reason for asking.
2. The word “critical” in paragraph 4 is closest in meaning to _______