Choose the best answer:
Market research has become more and more important in recent years. In some organizations, in fact, managers will not initiate any activity without market research to back them up. The first thing to be said about market research is that it is not an (1)___ to management decision making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute (2)_____ creative decisionmaking by professional managers. At its very best, all it can do is (3) _____ some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (4)_____ of decisions but it is not in itself a decision-making mechanism. Market research, in (5)_____ with a number of other approaches in marketing, suffers from the frequent (6)_____ that it is not really accurate. Market research results can never be completely accurate because they (7)____with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an imagination when considering market research results and when making any (8)____ to apply them in the marketplace. Lastly, it should always be remembered that market research is not an end in itself but simply a (9) _____ by which some degrees of risk can be removed from marketplace activity. If no activity results from the research, then the entire exercise has been completely (10)_____

Read the passage carefully and choose the correct answer.

In the past, both men and women were expected to be married at quite young ages. Marriages were generally arranged by parents and family, with their children having little chance to say no in the matter. In the past it was not surprising to find that a bride and groom had only just met on the day of their engagement or marriage.

In modern Vietnam, this has changed completely as people choose their own marriage-partners based on love, and in consideration primarily to their own needs and wants. Moreover early marriage is quite illegal.

The traditional Vietnamese wedding is one of the most important of traditional Vietnamese occasions. Regardless of westernization, many of the age-old customs practiced in a traditional Vietnamese wedding continue to be celebrated by both Vietnamese in Vietnam and overseas, often combining both western and eastern elements. Besides the wedding ceremony, there is also an engagement ceremony which takes place usually half a year or so before the wedding. Due to the spiritual nature of the occasion, the date and time of the marriage ceremony are decided in advance by a fortune teller. The traditional Vietnamese wedding consists of an extensive array of ceremonies: the first is the ceremony to ask permission to receive the bride, the second is the procession to receive the bride (along with the ancestor ceremony at her house), the third is to bring the bride to the groom's house for another ancestor ceremony and to welcome her into the family, then the last is a wedding banquet. The number of guests in attendance at these banquets is huge, usually in the hundreds. Several special dishes are served. Guests are expected to bring gifts, often money, which the groom and bride at one point in the banquet will go from table to table collecting.

Which does not exist in a Vietnamese wedding party?

Choose the best answer:
How lucky can you be? Twelve-year-old Eloise Noakes has got the best job in the world – trying out (34) ______ new games. A leading company held a competition to find young testers and Eloise was selected to test games which are about to be (35) ______ onto the market. Each week she is given a different game to play before recording her thoughts on a form (36) ______ was designed by the company. As the company director said, “What better way to find out about games than to put them in the hands of the customers who will make most use of them?” Eloise is delighted with her new job, but she also takes it very seriously. She is allowed to keep the games after testing them. (37) ______, she has decided instead to give them away to children less (38) ______ than herself. “I’ve got plenty of games and some children don’t have any,” she explained

Choose the best answer:
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the (16) __________ classes. On the other hand, tattooing was (17) __________ in Europe by the early Christians, who thought that it was a sinful thing to (18) __________. It was not until the late 18th century, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitudes began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (19)__________ in popularity. A survey by the French army in 1881 (20) __________ that among the 387 men (21) __________there were 1,333 designs. Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (22) __________ about (23) __________ a blood disease from unsterilized needles. Even for those who do want a tattoo, the (24) __________ of getting one is not painless, but the final result, in their eyes, is (25) __________ the pain

Choose the word or phrase among A, B, C or D that best fits the blank space in the following passage:

"Throughout the world there are different (1) …. for people to greet each other. In much of the world, a handshake is the (2)….  form of welcoming and greeting someone. In many countries around the Mediterranean Sea a (3) … kiss on the cheek is the appropriate way to welcome friends and family. It can be a very (4)… surprise if you expect to shake hands and get a kiss or a hug instead.
 At times, it is difficult to tell what sort of greeting (5)… is followed. People may bow, (6)….. another’s arm or even slap the other person on the back. In some places people just smile, look at (7)….. face and say nothing.
 Most people in the world are (8) ….of visitors and don’t mind what travelers do that seems wrong as long as the visitors are (9)… . A big part of the (10)…. of world travel is experiencing different customs."

3. In many countries around the Mediterranean Sea a (3) … kiss on the cheek is the appropriate way to welcome friends and family.

Choose the best answer:
Throughout history people have always communicated with one another, not only by speech but also by movements of the hands and body. It is, however, only (42) ______ the last few years that these aspects of communication have been studied at all widely. This type of communication is known as body language or non-verbal communication. People sometimes wonder (43) ______ you can learn how body language works. It is of course possible to read books on the subject but you also need to (44) ______ time observing people‘s movements. A railway station is a particular good place for such observation, as here people can be seen openly expressing eagerness, sorrow, delight, impatience and many other human emotions by (45) _____ of movement. If you turn down the sound on your television set and try to understand (46) _____ is happening simply by watching the picture you will learn even more about communication (47) _____ words. By turning the sound back up every five (48) ______ or so, it is possible to check how accurate your (49) ______ is. Having studied the art of body language you will have a definite (50) ______ at a boring party. You will be able to sit on your own for the whole evening and thoroughly enjoy yourself by both watching (51) ______ interpreting the body language of all the other people there

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
It takes a long time to raise a family of owlets, so the great horned owl begins early in the year. In January and February, or as late as March in the North, the male calls to the female with a resonant hoot. The female is larger than the male. She sometimes reaches a body length of twenty-two to twenty-four inches, with a wingspread up to fifty inches. To impress her, the male does a strange courtship dance. He bobs. He bows. He ruffles his feathers and hops around with an important air. He flutters from limb to limb and makes flying sorties into the air. Sometimes he returns with an offering of food. They share the repast, after which she joins the dance, hopping and bobbing about as though keeping time to the beat of an inner drum. Owls are poor home builders. They prefer to nest in a large hollow in a tree or even to occupy the deserted nest of a hawk or crow. These structures are large and rough, built of sticks and bark and lined with leaves and feathers. Sometimes owls nest on a rocky ledge, or even on the bare ground. even to occupy the deserted nest of a hawk or crow. These structures are large and rough, built of sticks and bark and lined with leaves and feathers. Sometimes owls nest on a rocky ledge, or even on the bare ground. The mother lays two or three round, dull white eggs. Then she stoically settles herself on the nest and spreads her feather skirts about her to protect her precious charges from snow and cold. It is five weeks before the first downy white owlet pecks its way out of the shell. As the young birds feather out, they look like wise old men with their wide eyes and quizzical expressions. They clamor for food and keep the parents busy supplying mice, squirrels, rabbits, crayfish, and beetles. Later in the season baby crows are taken. Migrating songsters, waterfowl, and game birds all fall prey to the hungry family. It is nearly ten weeks before fledglings leave the nest to search for their own food. The parent birds weary of family life by November and drive the young owls away to establish hunting ranges of their own.

According to the passage, which of the following is the mother owl's job?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
                       NOISE POLLUTION
Noise is more than a mere nuisance. At certain levels and durations of exposure, it can cause physical damage to the eardrum, and (1)..... in temporary or permanent hearing loss. In addition to causing hearing loss, (2)....... noise exposure can also (3)....... blood pressure and pulse rate, cause irritability, anxiety, and mental fatigue, and interfere with sleep, recreation, and personal communication. Noise pollution control is, (4)....... , of importance in the workplace and in the community.
Noise effects can be (5)..... by a number of techniques, for example, increasing the distance or blocking the path between the noise source and the recipient, reducing noise level at the source, and protecting recipients with earplugs or earmuffs.

(2)..................................

Choose the best answer:
Mobile phones emit microwave radio emissions. Researchers are questioning whether exposure to these radio waves might (36) _______ to brain cancer. So far, the data are not conclusive. The scientific evidence does not (37) _______ us to say with certainly that mobile phones are categorically (38) _______. On the other hand, current research has not yet (39) _______ clear adverse effect associated with the prolonged use of mobile phones Numerous studies are now going (40) _______ in various countries. Some of the results are contradictory but others have shown an association between mobile phone use and cancer. (41) _______, these studies are preliminary and the issue needs further, long - term investigation. (42) _______ the scientific data is more definite, it is prudent for people to try not to use mobile phone for long (43) _______ of time. Don't think that hands free phones are any safer either. At the moment, research is in fact showing the (44) _______ and they may be just as dangerous. It is also thought that young people (45) _______ bodies are still growing may be at particular risk

Choose the best answer:
Library is a collection of books and other informational materials made available to people for reading, study, or reference. The word library comes (1)_________ liber, the Latin word for ― book‖ . (2) _____ , library collections have almost always contained a variety of materials. Contemporary libraries maintain collections that include not only printed materials such as manuscripts, books , newspapers, and magazines, (3)_______ audio-visual and online databases. In addition (4) _____ maintaining collections within library buildings, modern libraries often feature telecommunications links that provide users with access to information at remote sites. The central mission of a library (5) _______ to collect , organize, preserve, and provide access to knowledge and information. In fulfilling this mission, libraries preserve a valuable record of culture that can be passed down to (6)_______ generations. Libraries are an essential link in this communication between the past , present, and future. Whether the cultural record is contained in books or in electronic formats, libraries ensure (7) ____ the record is preserved and made available for later use. People use library resources to gain information about personal (8)__ or to obtain recreational materials such as films and novels. Students use libraries to supplement and enhance their classroom experiences, to learn (9)_____ in locating sources of information, and to develop good reading and study habits. Public officials use libraries to research legislation and public policy issues. One of the most valued of all cultural institutions, the library (10) ___ information and services that are essential to learning and progress. From ― Library ( institution)‖ by Richard S.Halsey et al

Choose the best answer:
School exams are, generally speaking, the first kind of test we take. They find out how much knowledge we have gained. But do they really show how intelligent we are? After all, isn‘t it a (1) ________ that some people who are very academically successful don‘t have any common sense. Intelligence is the speed (2) ________ which we can understand and react to new situations and it is usually tested by logic puzzles. Although scientist are now preparing (3)________ computer technology that will be able to ―read‖ our brains, (4)________ tests are still the most popular ways of measuring intelligence. A person‘s IQ is their intelligence (5) ________ it is measured by a special test. The most common IT tests are (6)________ by Mensa, an organization that was found in England in 1946. By 1976, it had 1,300 members in Britain. Today there are 44,000 in Britain and 100,000 (7)___________, largely in the US. People taking the tests are judged in (8)________ to an average score of 100, and those who score over 148 are entitled to join Mensa. This works out at 2 percent of the population. Anyone from the age of six can take tests. All the questions are straightforward and most people can answer them if (9)________ enough time. But that‘s the problem; the whole (10)________ of the test is that they‘re against the clock.

Choose the best answer:
The well-being of America's rural people and places depends upon many things - the availability of good-paying jobs; (1)______ to critical services such as education, health care, and communication; strong communities; and a healthy natural environment. And, (2)______ urban America is equally dependent upon these things, the challenges to well-being look very different in rural areas than in urban areas. Small-scale, low-density settlement (3)______ make it more costly for communities and businesses to provide critical services. Declining jobs and income in the natural resource-based industries that many rural areas depend on (4)______ workers in those industries to find new ways to make a living. Low-skill, low-wage rural manufacturing industries must find new ways to challenge the increasing number of (5)______ competitors. Distance and remoteness impede many rural areas from being connected to the urban centers of economic activity. Finally, changes in the availability and use of natural resources located in rural areas (6)______ the people who earn a living from those resources and those who (7)______ recreational and other benefits from them. Some rural areas have met these challenges successfully, achieved some level of prosperity, and are ready (8)______ the challenges of the future. Others have neither met the current challenges nor positioned themselves for the future. Thus, concern for rural America is real. And, while rural America is a producer of critical goods and services, the (9)______ goes beyond economics. Rural America is also home to a fifth of the Nation's people, keeper of natural amenities and national treasures, and safeguard of a/an (10)______ part of American culture, tradition, and history

Choose the best answer:
The UK Government ensures that all schools in the UK (55)_______ certain standards, and this includes independent schools as well as those that are (56)_______ by the Government. All qualifications are awarded by national agencies accredited by the Qualification and Curriculum Authority (QCA), (57)_______ the quality of the qualifications you will gain is guaranteed. At many independent schools inEngland, you will be encouraged to take part (58)_______ extracurricular activities to develop your hobbies and learn new skills, and you may be encouraged to take graded music exams (59)_______ by the Associated Board of the Royal Schools of Music. The exam grades gained from these are widely accepted toward university entry (60)_______ . Independent schools do not usually offer vocationally focused qualifications but if you are (61)_______ in these qualifications, you can find out more in the 'career-based and pre-university qualifications' section. The (62)_______ you pay to attend independent school, include your course fees, accommodation and may include some or all extracurricular activities. Fees (63)_______ from school to school and are at the discretion of the institution; there are no national standards. You should expect to pay a minimum of £8,000 per year and fees can be (64)_______ high as £25,000

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
A folk culture is small, isolated, cohesive, conservative, nearly self-sufficient group that is homogeneous in custom and race, with a strong family or clan structure and highly developed rituals.
Order is maintained through sanctions based in the religion or family, and interpersonal relationships are strong. Tradition is paramount, and change comes infrequently and slowly. There is relatively little division of labor into specialized duties. Rather, each person is expected to perform a great variety of tasks, though duties may differ between the sexes. Most goods are handmade, and a subsistence economy prevails. Individualism is weakly developed in folk cultures, as are social classes. Unaltered folk cultures no longer exist in industrialized countries such as the United States and Canada. Perhaps the nearest modern equivalent in Anglo-America is the Amish, a German American farming sect that largely renounces the products and labor saving devices of the industrial age. In Amish areas, horse-drawn buggies till serve as a local transportation device, and the faithful are not permitted to own automobiles.
The Amish’s central religious concept of Demut, “humility”, clearly reflects the weakness of individualism and social class so typical of folk cultures, and there is a corresponding strength of Amish group identity. Rarely do the Amish marry outside their sect. The religion, a variety of the Mennonite faith, provides the principal mechanism for maintaining order.
By contrast, a popular culture is a large heterogeneous group, often highly individualistic and constantly changing. Relationships tend to be impersonal, and a pronounced division of labor exists, leading to the establishment of many specialized professions. Secular institutions, of control such as the police and army take the place of religion and family in maintaining order, and a money-based economy prevails. Because of these contrasts, “popular” may be viewed as clearly different from “folk”.
The popular is replacing the folk in industrialized countries and in many developing nations, Folk- made objects give way to their popular equivalent, usually because the popular item is more quickly or cheaply produced, is easier or time saving to use, or lends more prestige to the owner.

The word “prevails” is closest in meaning to     .

Choose the best answer:
A typical person needs about 1,800 calories per day to stay running.. They keep your organs operating (33)_______ and your brain running. They also keep your body warm. A person gains weight because he or she consumes more calories per day than (34)  ________. The only way to lose fat is to reduce the (35) ________ of calories that you consume per day. This is the basic principle (36) ________ going on a diet. Unfortunately, diets don‘t work for most people. They do lose weight but then go off the diet and put it back. Building a sensible diet and exercise plan is the key (37) ________ maintaining a consistent weight. You need to figure out how many calories you need in a day and how many you actually (38) ________. The next step is to add exercise (39) ________ you can raise the number of calories you can consume per day. Burning 250 or 500 calories per day can make a big (40) ________. You can ride an exercise bike while you are watching television (41) ________ you can take the stairs instead of the elevator. Find an exercise partner. Exercises can be a lot easier if there is someone to talk to. It‘s a good idea to wear firm-fitting clothes if you are (42) ________. Tight clothing acts as a reminder of what you are trying to accomplish

Choose the best answer:
The Thames Barrier is a major part of the flood defence scheme for protecting London (1) ____________ rising water levels. The defenses (2)___________ include raised river embankments and additional flood gates at strategic points, including the Barking Baưier. The unique structure that is the Barrier spans the 520-metre wide Woolwich reach and consists of 10 separate movable gates, each pivoting and supported between concrete structures which house the operating machinery. When raised, the four main gates (3) _____________ stand as high as a five-storey building and as (4) __________as the opening of Tower Bridge. Each (5) _____________ 3700 tonnes. During the first twelve years of (6) ______________________________________ , the Barrier has been closed twenty nine times to protect London. (7) __________ the Barrier from the comfortable Cafeteria. Picnic on the riverside embankment. Enjoy beautiful views from the riverside walk. Visit the shop which stocks a large selection of souvenirs, books and Barrier information. There is a children‘s play (8) _______ suitable for 4 – to 12-year olds, (9) __________ adjacent to the riverside walk. A visit to the spectacular Thames Barrier is a (10) ___________ experience.

Choose the best answer:
Throughout history people have always communicated with one another, not only by speech but also by movements of the hands and body. It is, however, only (42) ______ the last few years that these aspects of communication have been studied at all widely. This type of communication is known as body language or non-verbal communication. People sometimes wonder (43) ______ you can learn how body language works. It is of course possible to read books on the subject but you also need to (44) ______ time observing people‘s movements. A railway station is a particular good place for such observation, as here people can be seen openly expressing eagerness, sorrow, delight, impatience and many other human emotions by (45) _____ of movement. If you turn down the sound on your television set and try to understand (46) _____ is happening simply by watching the picture you will learn even more about communication (47) _____ words. By turning the sound back up every five (48) ______ or so, it is possible to check how accurate your (49) ______ is. Having studied the art of body language you will have a definite (50) ______ at a boring party. You will be able to sit on your own for the whole evening and thoroughly enjoy yourself by both watching (51) ______ interpreting the body language of all the other people there

Choose the best answer:
From the seeds themselves to the machinery, fertilizers and pesticides –The Green Revolution regimen depends heavily on technology. One (1)_____, however , depends much(2)_________on technology – organic farming . Many organic farmers use machinery, but (3)_____chemical fertilizers or pesticides .(4)______chemical soil enriches , they use animal manure and plant part not used as food – natural , organic fertilizers that are clearly a renewable (5)_____.Organic farmers also use alternatives (6)_____pesticides ; for example they many rely on natural predators of certain insect pets.(7)___ the need arises ; they can buy the eggs and larvae of these natural predators and introduce them into their crop fields . They use(8)_____techniques to control pests as well , like planting certain crops together because one crop repels the other‘s pests . Organic farmers do not need a lot of land ; (9)_____, organic farming is perfectly (10)_____to small farm and is relatively inexpensive .Finally , many organic farmers‘ average yields compare favorably with other farmers‘ yields

Choose the best answer:
Schools in the United States have not always had a large number of libraries. As (42)______ as 1958 about half of the public schools in the United States had no libraries at all. The (43)______ of public school libraries increased dramatically when the federal government passed the Elementary and Secondary Education Act of 1965, (44)______ provided funds for school districts to improve their education programs and facilities, including their libraries. (45)______, many educators claim that since the legislation was passed federal spending has not increased sufficiently to meet the rising (46)______ of new library technologies such as computer databases and Internet access Because the federal government provides only limited funds to schools, individual school districts (47)______ on funds from local property taxes to meet the vast majority of public school expenses. Therefore, the libraries of public schools tend to reflect the (48)______ capabilities of the communities in which they are located. Districts in wealthy suburbs often have fully staffed libraries (49)______ abundant resources, spacious facilities, and curricular and instructional support. In (50)______, school districts in many poor areas house their libraries in ordinary classrooms or in small rooms. The libraries in such areas are generally staffed by volunteers, who organize and (51)______ books that are often out-of-date, irrelevant, or damaged. 

Choose the best answer:
Can you imagine what life would be like if there were no telephone? You could not call (1) _____ your friends on the phone and talk to them. If fire (2) ____out in your house you could not call the fire department. If somebody was sick, you could not call a doctor. In our daily life we need to (3) ____ with one another. We need do this mostly by speaking to other people and listening to (4) ___ they have to say to us, and when you are close (5) _______ them you can do this very easily. However, our voices will not travel very far even when we shout. The man who (6) _______ this possible was Alexander Graham Bell, a Scotsman, born in Edinburgh in 1847. Bell, a teacher of visible speech who later moved to Canada, (7) _____all his spare time experimenting. (8) _____ enthusiastic was he in his research for a means of sending speech (9) ____ electricity that he left much time for his day-to-day work and at one time was (10)_____ penniless

Mark the letter A, B, C, or D on your answer sheet to indicate the undelined part that needs correction in each of the following questions:
The need for a surgical operation, especially an emergency operation, almost always comes as a severe shock to the patient and his family. Despite modern advances, most people still have an irrational fear of hospitals and anaesthetics. Patients do riot often believe they really need surgery- cutting into a part of the body as opposed to treatment with drugs.
In the early year of the 20th century, there was little specialization in surgery. A good surgeon was capable of performing almost every operation that had been advised up to that time. Today the situation is different. Operations are now being carried out that were not even dreamed of fifty years ago. The heart can be safely opened and its valves repaired. Cloyed blood vessels can be clean out, and broken ones mended and replaced. A lung, the whole stomach, or even part of the brain can be removed and still permit the patient to live a comfortable and satisfactory life. However, not every surgeon wants to, or is qualified to carry out every type of modern operation.
The scope of surgery has increase remarkable in the past decades. Its safety has increased, too. Deaths from most operations are about 20% of what they were in 1910 and surgery has been extended in many directions, for example, to certain types of birth defects in new born babies, and at the other end of the scale, to life-saving operation for the octogenarian .The hospital stay after surgery has been shortened to as little as a week for most major operations. Most patients are out of bed on the day after an operation and may be back at work in two or three weeks.
One of the most revolutionary areas of modern surgery is that of organ transplants. Until a few decades ago, no person, except an identical twins, was able to accept into his body the tissues of another person without reacting against them and eventually killing them. Recently, however, it has been discovered that with the use of X-rays and special drugs, it is possible to graft tissues from one person to another which will survive for periods of a year or more. Kidneys have been successfully transplanted between non-identical twins. Heart and lung transplants have also been reasonably successful.
“Spare parts” surgery, the simple routine replacement of all worn-out organs by new ones, is still a dream of the future but surgery is ready for such miracles. In the meantime, you can be happy if the doctors say to you: “Yes, l think it is possible to operate on you for this condition”.

The main difficulty with organ transplants is     .