Choose the best answer to complete the sentence.
The ASEAN Science and Technology Week aims to promote science and technology _______ in the region
Suy nghĩ và trả lời câu hỏi trước khi xem đáp án
Lời giải:
Báo saitourism (n): du lịch
solution (n): sự giải quyết
forestry (n): lâm nghiệp
development (n): phát triển
=> The ASEAN Science and Technology Week aims to promote science and technology development in the region
Tạm dịch: Tuần lễ Khoa học và Công nghệ ASEAN nhằm thúc đẩy phát triển khoa học và phát triển công nghệ trong khu vực.
Câu hỏi liên quan
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Read the following passage and choose the best answer for each blank.
What is the Association of Southeast Asian Nations (ASEAN) and what is its purpose? The Association of Southeast Asian Nations (ASEAN) is a multilateral organization which was (26) _____ to give Southeast Asian states a forum to communicate (27) _____ each other. Since the region had a long colonial past and a history of endemic warfare, there has never been much peaceful and constructive (28) _____ between kings, presidents and other officials. A neutral forum was, (29) _____, a very useful development for all of those countries.ASEAN was formed as a result of the Bangkok (30) _____ of 1967 and initially had five members: Thailand, Malaysia, Indonesia, (31) _____ Philippines and Singapore. Brunei (32) _____ joined in 1984 after it had won independence from Britain. Vietnam became the seventh member of the group, officially joining in 1995. (33) _____ several years of negotiation, Myanmar and Laos joined in 1997 and the final member of the ten, Cambodia, joined in 1999. The only (34) _______state in Southeast Asia which is not a member of ASEAN is now East Timor. It is still (35) _____ vulnerable and fragile to be able to participate for the foreseeable future.
(32) _____
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Scientists do not yet thoroughly understand just how the body of an individual becomes sensitive to a substance that is harmless or even wholesome for the average person. Milk, wheat, and egg, for example, rank among the most healthful and widely used foods. Yet these foods can cause persons sensitive to them to suffer greatly. At first, the body of the individual is not harmed by coming into contact with the substance. After a varying interval of time, usually longer than a few weeks, the body becomes sensitive to it, and an allergy has begun to develop. Sometimes it's hard to figure out if you have a food allergy, since it can show up so many different ways. Your symptoms could be caused by many other problems. You may have rashes, hives, joint pains mimicking arthritis, headaches, irritability, or depression. The most common food allergies are to milk, eggs, seafood, wheat, nuts, seeds, chocolate, oranges, and tomatoes. Many of these allergies will not develop if these foods are not fed to an infant until her or his intestines mature at around seven months. Breast milk also tends to be protective. Migraines can be set off by foods containing tyramine, phenathylamine, monosodium glutamate, or sodium nitrate. Common foods which contain these are chocolate, aged cheeses, sour cream, red wine, pickled herring, chicken livers, avocados, ripe bananas, cured meats, many Oriental and prepared foods (read the labels!). Some people have been successful in treating their migraines with supplements of B-vitamins, particularly B6 and niacin. Children who are hyperactive may benefit from eliminating food additives, especially colorings, and foods high in salicylates from their diets. A few of these are almonds, green peppers, peaches, tea, grapes. This is the diet made popular by Benjamin Feingold, who has written the book “Why your Child is Hyperactive”. Other researchers have had mixed results when testing whether the diet is effective.
The word "symptoms" is closest in meaning to ___________.
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Although most universities in the United States are on a semester system, which offers classes in the fall and spring, some schools observe a quarter system comprised of fall, winter, spring, and summer quarters. The academic year, September to June, is divided into three quarters of eleven weeks each beginning in September, January, and March: the summer quarter, June to August, is composed of shorter sessions of vary length.There are several advantages and disadvantages to the quarter system. On the plus side, students who wish to complete their degrees in less than the customary four years may take advantage of the opportunity to study year round by enrolling in all four quarters. In addition, although most students begin their programs in the fall quarter, they may enter at the beginning of any other quarters. Finally, since the physical facilities are kept in operation year round, the resources are used effectively to serve the greatest number of students. But there are several disadvantages as well. Many faculty complain that eleven-week term is simply not enough for them to cover the material required by most college coursed. Students also find it difficult to complete the assignments in such a short period of time.In order to combine the advantages of the quarter system with those of the semester system some colleges and universities have instituted a three-term trimester system. In fourteen weeks, faculty and students have more time to cover material and finish course requirements, but the additional term provides options for admission during the year and accelerates the degree programs for those students who wish to graduate early.
The word “instituted” in paragraph 3 is closest in meaning to______.
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Scientists do not yet thoroughly understand just how the body of an individual becomes sensitive to a substance that is harmless or even wholesome for the average person. Milk, wheat, and egg, for example, rank among the most healthful and widely used foods. Yet these foods can cause persons sensitive to them to suffer greatly. At first, the body of the individual is not harmed by coming into contact with the substance. After a varying interval of time, usually longer than a few weeks, the body becomes sensitive to it, and an allergy has begun to develop. Sometimes it's hard to figure out if you have a food allergy, since it can show up so many different ways. Your symptoms could be caused by many other problems. You may have rashes, hives, joint pains mimicking arthritis, headaches, irritability, or depression. The most common food allergies are to milk, eggs, seafood, wheat, nuts, seeds, chocolate, oranges, and tomatoes. Many of these allergies will not develop if these foods are not fed to an infant until her or his intestines mature at around seven months. Breast milk also tends to be protective. Migraines can be set off by foods containing tyramine, phenathylamine, monosodium glutamate, or sodium nitrate. Common foods which contain these are chocolate, aged cheeses, sour cream, red wine, pickled herring, chicken livers, avocados, ripe bananas, cured meats, many Oriental and prepared foods (read the labels!). Some people have been successful in treating their migraines with supplements of B-vitamins, particularly B6 and niacin. Children who are hyperactive may benefit from eliminating food additives, especially colorings, and foods high in salicylates from their diets. A few of these are almonds, green peppers, peaches, tea, grapes. This is the diet made popular by Benjamin Feingold, who has written the book “Why your Child is Hyperactive”. Other researchers have had mixed results when testing whether the diet is effective.
The word "these" refers to ___________.
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Birds that feed in flocks commonly retire together into roosts. The reasons for roosting communally are not always obvious, but there are some likely benefits, In winter especially, it is important for birds to keep warm at night and conserve precious food reserves. One way to do this is to find a sheltered roost. Solitary roosters shelter in dense vegetation or enter a cavity- horned, larks dig holes In the ground and ptarmigan burrow into snow banks- but the effect of sheltering is magnified by several birds huddling together in the roost, as wrens, swifts, brown creepers, bluebirds, and anis do. Body contact reduces the surface area exposed to the cold air, so the birds keep each other warm. Two kinglets huddling together were found to reduce their heat losses by a quarter and three together saved a third of their heat.
The second possible benefit of communal roosts is that they act as "information centers". During the day, parties of birds will have spread out to forage over a very large area. When they return in the evening some will have fed well, but others may have found little to eat. Some investigators have observed that when the birds set out again next morning, those birds that did not feed well on the previous day appear to follow those that did. The behavior of common and lesser kestrels may illustrate different feeding behaviors of similar birds with different roosting habits. The common kestrel hunts vertebrate animals in a small, familiar hunting ground, whereas the very similar lesser kestrel feeds on insects over a large area. The common kestrel roost and hunts alone, but the lesser kestrel roosts and hunts in flocks, possibly so one bird can learn from others where to find insect swarms. Finally, there is safety in numbers at communal roosts since there will always be a few birds awake at any given moment to give the alarm. But this increased protection is partially counteracted by the fact that mass roosts attract predators and are especially vulnerable if they are on the ground. Even those in trees can be attacked by birds of prey. The birds on the edge are at greatest risk since predators find it easier to catch small birds perching at the margins of the roost
The word "magnified" is closest in meaning to...................
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Choose the best answer to complete the sentence.
The 8th ASEAN Science and Technology Week is now being ____ in Manila from 1 to 11 July 2008
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New surveys suggest that the technological tools we use to make our lives easier are killing our leisure time. We are working longer hours, taking fewer and shorter vacations (and when we do go away, we take our cell phones, PDAs, and laptops along). And, we are more stressed than ever as increased use of e-mail, voice mail, cell phones, and the Internet is destroying any idea of privacy and leisure.
Since the Industrial Revolution, people have assumed that new labor-saving devices would free them from the burdens of the workplace and give them more time to grow intellectually, creatively, and socially -exploring the arts, keeping up with current events, spending more time with friends and family, and even just ''goofing off''.
But here we are at the start of the 21st century, enjoying one of the greatest technological boom times in human history, and nothing could be further from the truth. The very tools that were supposed to liberate us have bound us to our work and study in ways that were inconceivable just a few years ago. It would seem that technology almost never does what we expect.
In 'the old days', the lines between work and leisure time were markedly clearer. People left their offices at a predictable time, were often completely disconnected from and out of touch with their jobs as they traveled to and from work, and were off-duty once they were home. That is no longer true. In today's highly competitive job market, employers demand increased productivity, expecting workers to put in longer hours and to keep in touch almost constantly via fax, cell phones, e-mail, or other communications devices. As a result, employees feel the need to check in on what is going on at the office, oven on days off. They feel pressured to work after hours just to catch up on everything they have to do. Workers work harder and longer, change their work tasks more frequently, and have more and more reasons to worry about job security.
Bosses, colleagues, family members, lovers, and friends expect instant responses to voice mail and e-mail messages. Even college students have become bound to their desks by an environment in which faculty, friends, and other members of the college community increasingly do their work online. Studies of time spent on instant messaging services would probably show staggering use.
This is not what technology was supposed to be doing for us. Now technologies, from genetic research to the Internet, offer all sorts of benefits and opportunities. But, when new tools make life more difficult and stressful rather than easier and more meaningful - and we are, as a society, barely conscious of it - then something has gone seriously awry, both with our expectations for technology and our understanding of how it should benefit us.The word "inconceivable" in the passage is closest in meaning to " ".
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Choose the option A, B, C or D that best answers the question about the passage:
"The seven-nation Association of Southeast Asian Nations (ASEAN) met September 2, 1996, in Singapore, to discuss how to police the Internet. Although the group agreed on the need to control the explosion of information available on the Internet, it was unable to reach a common policy for regulating access to the global Computer network.
At the end of the three-day meeting, ASEAN government officials and industry experts issued a statement emphasizing the need to block access to Web sites that run “counter to our cherished values, traditions and culture.” ASEAN comprises Brunei, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
The meeting was the first time the Southeast Asian countries had tried to formulate a common approach to the Internet. Many of the ASEAN-member countries were concerned about the dissemination of pornography and antigovernment views over the Internet, the influence and perceived bias of the Western media, and the erosion of Asian values.
The forum, which followed a meeting of ASEAN information ministers earlier in the year, concluded that each country should develop its own regulatory approach to cyberspace. The ASEAN delegates agreed to share information and their experiences with national regulations and “cyberlaws.”
The forum was unable to agree on a regulatory framework for the region because of differing political views regarding censorship. Singapore, which has an estimated 150,000 Web users, is the first ASEAN country to impose regulations on access to the Internet. The city-state requires Internet providers to block access to pornographic sites and regulate political and religious discussion. On the other hand, the Philippines and Thailand support more liberal policies, calling for self- regulation by Internet access providers and minimal government intervention."3. At the end of the forum, the ASEAN delegates came to the conclusion that…..
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During the seventeenth and eighteenth centuries, almost nothing was written about the contributions of women during the colonial period and the early history of the newly formed United States. Lacking the right to vote and absent from the seats of power, women were not considered an important force in history. Anne Bradstreet wrote some significant poetry in the seventeenth century, Mercy Otis Warren produced the host contemporary history of the American Revolution, and Abigail Adams penned Important letters showing she exercised great political Influence over her husband, John, tiie second President of the United States. But little or no notice was taken of these contributions. During those centuries, women remained Invisible In history books.
Throughout the nineteenth century, this lack of visibility continued, despite the efforts of female authors writing about women, These writers, like most of their male counterparts, were amateur historians. Their writings were celebratory in nature, and they were uncritical in their selection and use of sources.
During the nineteenth century, however, certain feminists showed a keen sense of history by keeping records of activities in which women were engaged. National, regional, and local women's organizations compiled accounts of their doings. Personal correspondence, newspaper clippings, and souvenirs were saved and stored. These sources from the core of the two greatest collections of women’s history In the United States one at the Elizabeth and Arthur Schleslnger Library at Radcliffe College, and the other the Sophia Smith Collection at Smith College. Such sources have provided valuable materials for later Generations of historians.
Despite the gathering of more information about ordinary women during the nineteenth Century, most of the writing about women conformed to the "great women" theory of History, just as much of mainstream American history concentrated on "great men," To demonstrate that women were making significant contributions to American life, female authors singled out women leaders and wrote biographies, or else important women produced their autobiographies. Most of these leaders were Involved in public life as reformers, activists working for women's right to vote, or authors, and were not representative at all of the great of ordinary woman. The lives of ordinary people continued, generally, to be untold in the American histories being published.In the fast paragraph, the author mentions all of the following as possible roles of nineteenth-century "great women" EXCEPT ................
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The issue of equality for women in British society first attracted national attention in the early 20th century, when the suffragettes won for women the right to vote. In the 1960s feminism became the subject of intense debate when the women's liberation movement encouraged women to reject their traditional supporting role and to demand equal status and equal rights with men in areas such as employment and pay.
Since then, the gender gap between the sexes has been reduced. The Equal Pay Act of 1970, for instance, made it illegal for women to be paid less than men for doing the same work, and in 1975 the Sex Discrimination Act aimed to prevent either sex having an unfair advantage when applying for jobs. In the same year the Equal Opportunities Commission was set up to help people claim their rights to equal treatment and to publish research and statistics to show where improvements in opportunities for women need to be made. Women now have much better employment opportunities, though they still tend to get less well-paid jobs than men, and very few are appointed to top jobs in industry.
In the US the movement that is often called the "first wave of feminism' began in the mid 1800s. Susan B. Anthony worked for the right to vote, Margaret Sanger wanted to provide women with the means of contraception so that they could decide whether or not to have children, and Elizabeth Blackwell, who had to fight for the chance to become a doctor, wanted women to have greater opportunities to study. Many feminists were interested in other social issues.
The second wave of feminism began in the 1960s. Women like Betty Friedan and Gloria Steinem became associated with the fight to get equal rights and opportunities for women under the law. An important issue was the Equal Rights Amendment (ERA), which was intended to change the Constitution. Although the ERA was not passed, there was progress in other areas. It became illegal for employers, schools, clubs, etc. to discriminate against women. But women still find it hard to advance beyond a certain point in their careers, the so-called glass ceiling that prevents them from having high-level jobs. Many women also face the problem of the second shift, i.e. the household chores.
In the 1980s, feminism became less popular in the us and there was less interest in solving the remaining problems, such as the fact that most women still earn much less than men.
Although there is still discrimination, the principle that it should not exist is widely accepted.The phrase "gender gap" in paragraph 2 refers to .....................
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Although they are an inexpensive supplier of vitamins, minerals, and high-quality protein, eggs also contain a high level of blood cholesterol, one of the major causes of heart diseases. One egg yolk, in fact, contains a little more than two-thirds of the suggested daily cholesterol limit. This knowledge has caused egg sales to plummet in recent years, which in turn has brought about the development of several alternatives to eating regular eggs. One alternative is to eat substitute eggs. These egg substitutes are not really eggs, but they look somewhat like eggs when they are cooked. They have the advantage of having low cholesterol rates, and they can be scrambled or used in baking. One disadvantage, however, is that they are not good for frying, poaching, or boiling. A second alternative to regular eggs is a new type of egg, sometimes called 'designer' eggs. These eggs are produced by hens that are fed low-fat diets consisting of Ingredients such as canola oil, flax, and rice bran. In spite of their diets, however, these hens produce eggs that contain the same amount of cholesterol as regular eggs. Yet, the producers of these eggs claim that eating their eggs will not raise the blood cholesterol in humans.
Egg producers claim that their product has been portrayed unfairly. They cite scientific studies to back up their claim. And, in fact, studies on the relationship between eggs and human cholesterol levels have brought mixed results. It may be that it is not the type of egg that is the main determinant of cholesterol but the person who is eating the eggs. Some people may be more sensitive to cholesterol derived from food than other people. In fact, there is evidence that certain dietary fats stimulate the body's production of blood cholesterol. Consequently, while it still makes sense to limit one's intake of eggs, even designer eggs, it seems that doing this without regulating dietary fat will probably not help reduce the blood cholesterol level.What is the meaning of 'back up'?
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The Influence of Advertising on Pricing
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to produce, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source for these expensive commercials is the consumers who view the advertisements from the comfort of their living rooms. Companies influence the prices that consumers pay in two ways.
When consumers purchase any product, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit." Indeed, it did not; the company experienced record sales in spite of the fact its prices were higher than its competitors'.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.Which of the following can be inferred from paragraph 3?
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The issue of equality for women in British society first attracted national attention in the early 20th century, when the suffragettes won for women the right to vote. In the 1960s feminism became the subject of intense debate when the women's liberation movement encouraged women to reject their traditional supporting role and to demand equal status and equal rights with men in areas such as employment and pay.
Since then, the gender gap between the sexes has been reduced. The Equal Pay Act of 1970, for instance, made it illegal for women to be paid less than men for doing the same work, and in 1975 the Sex Discrimination Act aimed to prevent either sex having an unfair advantage when applying for jobs. In the same year the Equal Opportunities Commission was set up to help people claim their rights to equal treatment and to publish research and statistics to show where improvements in opportunities for women need to be made. Women now have much better employment opportunities, though they still tend to get less well-paid jobs than men, and very few are appointed to top jobs in industry.
In the US the movement that is often called the "first wave of feminism' began in the mid 1800s. Susan B. Anthony worked for the right to vote, Margaret Sanger wanted to provide women with the means of contraception so that they could decide whether or not to have children, and Elizabeth Blackwell, who had to fight for the chance to become a doctor, wanted women to have greater opportunities to study. Many feminists were interested in other social issues.
The second wave of feminism began in the 1960s. Women like Betty Friedan and Gloria Steinem became associated with the fight to get equal rights and opportunities for women under the law. An important issue was the Equal Rights Amendment (ERA), which was intended to change the Constitution. Although the ERA was not passed, there was progress in other areas. It became illegal for employers, schools, clubs, etc. to discriminate against women. But women still find it hard to advance beyond a certain point in their careers, the so-called glass ceiling that prevents them from having high-level jobs. Many women also face the problem of the second shift, i.e. the household chores.
In the 1980s, feminism became less popular in the us and there was less interest in solving the remaining problems, such as the fact that most women still earn much less than men.
Although there is still discrimination, the principle that it should not exist is widely accepted.Which of the following is NOT mentioned in the passage?
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Choose the option among A, B, C or D that best fits the blank space in the following passage:
"Cambodia, country in Southeast Asia, also known (1)…… Kâmpuchéa. More than a thousand years ago, Cambodia was the center of the Khmer (Cambodian) kingdom of Angkor, a great empire (2)…… dominated Southeast Asia for 600 years. A monarchy since ancient (3)…… , Cambodia was a French protectorate from 1863 to 1953. A republic replaced the monarchy in 1970, and in 1975 a Communist regime known as the Khmer Rouge (4)…. power, naming the country Democratic Kâmpuchéa. The Khmer Rouge’s brutal repression and radical socialist (5) …… devastated Cambodia’s society and economy. In 1979 anti-Khmer Rouge Communist forces from Vietnam and Cambodia overthrew the Khmer Rouge and established a more moderate socialist State. In 1993 a new constitution restored the (6) …... Cambodia’s official name is the Kingdom of Cambodia.
Cambodia is (7)….. . on the northeast by Laos, on the east and southeast by Vietnam, on the west and northwest by Thailand, and on the southwest by the Gulf of Thailand (Siam). The country’s Capital and largest city is Phnom Penh. Cambodia’s Principal lake, the Tônlé Sap (Great Lake), is the largest in Southeast Asia. From the northwest, the Tônlé Sap drains (8)….. the Mekong via the Tônlé Sab River, (9)…… the Mekong at Phnom Penh. Each year during the monsoon season (approximately May to October), the waters of the Mekong (10)….. and reverse the flow of the Tônlé Sab. The lake then expands dramatically, flooding the provinces along its banks."5. The Khmer Rouge’s brutal repression and radical socialist (5) …… devastated Cambodia’s society and economy.
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Read the following passage and mark the letter A, B, C or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Nowadays, everybody knows Apples and (26) ____ everybody knows that the company was founded by Steve Jobs, an American inventor and entrepreneur. He is widely recognized as a pioneer in the field of microcomputer revolution. He helped design the first Macintosh computer, transformed a small computer graphics company into Pixar, the company behind Toy Story and The Monster Inc.
His countercultural lifestyle and philosophy was a product of the time and place of his (27) ____. Jobs was adopted and raised in San Francisco Bay Area during the 1960s. In 1972, Jobs attended Reed College from which he (28) ____ in next to no time. Jobs co-founded Apple in 1976 in order to sell Apple I personal computer. At that moment, he might hardly imagine that only a year later the company tasted impressive victory with Apple II, one of the first highly successful mass-produced personal computers. (29) ____, in 1985, following a long power struggle, Jobs was forced out of Apple. After leaving Apple, Jobs took a few of its members with him to found NeXT, a computer development company which was then bought by Apple. The purchase allowed Jobs to become the company's CEO once again.
Steve Jobs died in 2011 after battling with pancreatic cancer (30) ____ nearly a decade. Millions first learned of Jobs’ death on a device which had been invented by himself.
30................
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Commuting is the practice of travelling a long distance to a town or city to work each day, and then travelling home again in the evening. The word commuting comes from commutation ticket, a US rail ticket for repeated journeys, called a season ticket in Britain. Regular travellers are called commuters.
The US has many commuters. A few, mostly on the East Coast commute by train or subway, but most depend on the car. Some leave home very early to avoid the traffic jams, and sleep in their cars until their office opens. Many people accept a long trip to work so that they can live in quiet "bedroom communities" away from the city, but another reason is 'white flight'. In the 1960s most cities began to desegregate their schools, so that there were no longer separate schools for white and black children. Many white families did not want to send their children to desegregated schools, so they moved to the suburbs, which have their own schools, and where, for various reasons, few black people live.
Millions of people in Britain commute by car or train. Some spend two or three hours a day travelling, so that they and their families can live in suburbia or in the countryside. Cities are surrounded by commuter belts. Part of the commuter belt around London is called the stock broker belt because it contains houses where rich business people live. Some places are becoming dormitory towns, because people sleep there but take little part in local activities.
Most commuters travel to and from work at the same time, causing the morning and evening rush hours, when buses and trains are crowded and there are traffic jams on the roads. Commuters on trains rarely talk to each other and spend their journey reading, sleeping or using their mobile phones, though this is not popular with other passengers. Increasing numbers of people now work at home some days of the week, linked to their offices by computer, a practice called telecommuting.
Cities in both Britain and the US are trying to reduce the number of cars conning into town each day. Some companies encourage car pooling (called car sharing in Britain), an arrangement for people who live and work near each other to travel together. Some Us cities have a public service that helps such people to contact each other, and traffic lanes are reserved for car-pool vehicles. But cars and petrol/gas are cheap in the US, and many people prefer to drive alone because it gives them more freedom. In Britain many cities have park-and-rids schemes, car parks on the edge of the city from which buses take drivers into the centre.The phrase "linked to” in paragraph 4 is closest in meaning to.................
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The Influence of Advertising on Pricing
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to produce, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source for these expensive commercials is the consumers who view the advertisements from the comfort of their living rooms. Companies influence the prices that consumers pay in two ways.
When consumers purchase any product, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit." Indeed, it did not; the company experienced record sales in spite of the fact its prices were higher than its competitors'.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.The author uses the chain of coffee shops as an example of _____.
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The Influence of Advertising on Pricing
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to produce, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source for these expensive commercials is the consumers who view the advertisements from the comfort of their living rooms. Companies influence the prices that consumers pay in two ways.
When consumers purchase any product, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit." Indeed, it did not; the company experienced record sales in spite of the fact its prices were higher than its competitors'.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.According to the passage, which of the following is NOT true about the coffee chain's price increase?
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Many flowering plants woo insect pollinators and gently direct them to their most fertile blossoms by changing the color of individual flowers from day to day. Through color cues, the plant signals to the insect that it would be better off visiting one flower on its bush than another. The particular hue tells the pollinator that the flower is full of far more pollen than are neighboring blooms. That nectar-rich flower also happens to be fertile and ready to disperse its pollen or to receive pollen the insect has picked up from another flower. Plants do not have to spend precious resources maintaining reservoirs of nectar in all their flowers. Thus, the color-coded communication system benefits both plants and insects.
For example, on the lantana plant, a flower starts out on the first day as yellow, when it is rich with pollen and nectar. Influenced by an as-yet-unidentified environmental signal, the flower changes color by triggering the production of the pigment anthromyacin. It turns orange on the second day and red on the third. By the third day, it has no pollen to offer insects and is no longer fertile. On any given lantana bush, only 10 to 15 per cent of the blossoms are likely to be yellow and fertile. But in tests measuring the responsiveness of butterflies, it was discovered that the insects visited the yellow flowers at least 100 times more than would be expected from haphazard visitation. Experiments with paper flowers and painted flowers demonstrated that the butterflies were responding to color cues rather than, say, the scent of the nectar.
In other types of plants, blossoms change from white to red, others from yellow to red, and so on. These color changes have been observed in some 74 families of plants.
The word “triggering” is closest in meaning to __________
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Read the passage carefully and choose the correct answer.
The Association of Southeast Asian Nations or ASEAN was established on 8 August 1967 in Bangkok by the five original Member Countries, namely, Indonesia, Malaysia, Philippines, Singapore, and Thailand. Brunei joined on 8 January 1984, Vietnam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999. The ASEAN Declaration states that the aims and purposes of the Association are: to accelerate economic growth, social progress and cultural development in the region and to promote regional peace and stability through abiding respect for justice and the rule of law in the relationship among countries in the region and adherence to the principles of the United Nations Charter.
In 2003, the ASEAN Leaders resolved that an ASEAN Community shall be established comprising three pillars, namely, ASEAN Security Community, ASEAN Economic Community and ASEAN Socio-Cultural Community.
The ASEAN Vision 2020, adopted by the ASEAN Leaders on the 30th Anniversary of ASEAN, agreed on a shared vision of ASEAN as a concert of Southeast Asian nations, outward looking, living in peace, stability and prosperity, bonded together in partnership in dynamic development and in a community of caring societies. ASEAN Member Countries have adopted the following fundamental principles in their relations with one another, as contained in the Treaty of Amity and Cooperation in Southeast Asia (TAC):
• mutual respect for the independence, sovereignty, equality, territorial integrity, and national identity of all nations;
• the right of every State to lead its national existence free from external interference, subversion or coercion;
• non-interference in the internal affairs of one another;
• settlement of differences or disputes by peaceful manner;
• renunciation of the threat or use of force; and
• effective cooperation among themselvesThe Treaty of Amity and Cooperation in Southeast Asia _______.