Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34.
THE MAN BOOKER PRIZE
The Man Booker Prize for Fiction is awarded annually for full-length novels of writers from the Commonwealth or the Republic of Ireland with a view to representing the very best in contemporary fiction. The prestigious prize was originally called the Booker-McConnell Prize, the name of the sponsor company; however, it was better-known as the 'Booker Prize. In 2002, the name was modified when Man Group became the sponsor and they keep the word 'Booker? 
Books from publishers can be submitted for consideration for the prize. In addition, the judges can sometimes send inviations to authors if they think the books should be included. Initially, the Advisory Committee give advice if there are any changes to the rules for the prize. Then, the people who will judge the books will be selected. There is an annual change in the judging panel and usually an individual is only a judge once. 
The organizers also made great efforts to ensure that the judging panel is balanced in terms of gender and professions. Normally, a writer, a critic, an editor and an academic are chosen along with a celebrity from wider society. Nevertheless, when the panel of judges has been confirmed, they are left to make their own decisions without any further involvement or intervention from the sponsor. 
The Booker Prize is highly appreciated because it rewards the finest in fiction, features great books to readers and transforms authors' careers. The influence of the prize is so huge that the winner will almost certainly see the sales increase considerably, along with the £50,000 that comes with the prize. 

What does the word "it" in the first paragraph refer to? 

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