Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
I live on the first floor of a house that has been (1).......... into three flats. Five months ago, a couple moved into the flat above and since then my life has been a nightmare. They get up at 6 a.m and make a terrible noise. They listen to the radio at top (2)......... , talk loudly and stamp on the floor. In the evening they play the same record on their stereo over and over again. It’s beginning to (3)......... me mad. I’ve tried turning my own stereo up to (4)............ out the noise but I like peace and quiet and find loud music stressful. I tried to talking to them but it hasn’t done any good. I realize I should live and (5)............. live , but I have begun to have quite irrational revenge fantasies about them – like switching off their electricity or deliberately making a lot of noise late at night when I know they are asleep. What on earth can I do?
(1).............................

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
If you’re interested in having the trip of a lifetime, but also doing something useful at the same time, then why not try joining a Greenforce expedition as a volunteer. Greenforce, which was (1)...... _in 1997, is an international research agency that gathers information about the wildlife and natural habitats in various parts of the world. There is a qualified biologist in (2)....... of each team of volunteers and these carry out surveys all year round in some of the world’s remotest and most beautiful places. Volunteers come from all walks of life. The minimum age is 18 years, but there is no upper age limit. No previous experience is necessary as Greenforce provides location training in animal identification and survey methods. You’ll need to be somebody who enjoys the outdoor life, however, as working in remote (3)..........can be challenging. You’ll also need to be passionate about wildlife and prepared to learn a lot about the place you visit. Each expedition lasts for ten weeks, and training begins in the UK with a residential weekend where you can get a (4) .......... of expedition life and meet up with some of your team mates, as well as learning about first-aid and basic survival skills. Each volunteer (5 )..............£2,550 towards the cost of the expedition, but past volunteers say it is worth every penny.
(5).............................

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
It is a well-known fact that Japanese people have a longer life expectancy than the population of most other countries. A (1)..................report shows that the Japanese also expect to remain healthier for longer. Scientists are trying to work out what keeps elderly Japanese people so healthy, and whether there is a lesson to be learnt from their lifestyles. Should we (2).........any changes to our eating habits, for instance, or go jogging each day before breakfast? Is there some secret (3)........ in the Japanese diet that is particularly beneficial for the human body? Although the prospect of a longer , healthier life is a good thing for the individual, it can actually create a social problem. The number of people over the age of 65 in the population has doubled in the last 50 years and that has increased pension and medical costs. Japan could soon be (4)........... an economic problem: there are more elderly people who need to be looked after. And relatively fewer younger people working and paying taxes to support them. One solution could be to (5)............ retirement age from 65 to 70 . After all, the elderly have a great deal to contribute. If they continue to be active in society, younger generations will have the chance to learns more from their wisdom and experience.
(4).............................

Choose the best answer: 
In the western customs (1) _____hands is the customary form of greeting, but in China a nod of the head or slight bow is sufficient. Hugging and kissing when greeting are uncommon. Business cards are often (2) ______and yours should be printed in your own language and in Chinese. Also, it is more respectful to present your card or a gift or -any other article using (3) ______hands. The Chinese are enthusiastic applauders. You may be greeted with group clapping, even by small children. When a person is applauded in this practice it is the custom for that person to return the applause or a "thank you." (4)­­_______walking in public places, direct eye contact and staring is uncommon in the larger cities, especially in those areas accustomed to foreign visitors. (5) _____, in smaller communities, visitors may be the subject of much curiosity and therefore you may notice some stares.

4.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
More and more people are discovering that sharing and talking about their favorite books with others can be as rewarding as the act of reading itself. For people who feel that they are too busy to sit down with a book, a book club helps them schedule time to read, others have gained self-confidence by (46)......  in or leading a discussion. And most people enjoy the chance to  (47)........... new friends
A successful book club should have a group that is small enough so even the quiet people can be heard but also big enough for many different opinions. The best arrangement is a (48)......  of ages, sexes, and backgrounds for more reading variety and livelier discussions
The book club could  (49).........  in  one subject or type of book,  like mysteries,  science fiction, or biographies. Or the members could read books of all types, as long as the book is highly recommended by someone who thinks it would be (50)........... discussing
Some book clubs meet in places like bookstores, public libraries, or restaurants, but most have their meetings in members’ homes. The approach simply offers more privacy and time for longer meetings. To make the meeting go smoothly, a leader should be appointed. The leader will usually start the discussion by asking what the author’s main idea was. Book club members should never be afraid to offer their opinions, even if they don’t like a book. They just need to be prepared to explain why.
(46)...........................

Read the following passage and mark A, B, C, or D to indicate the correct answer to each  of the blanks from 36 to 40.
From a very early age, it was apparent that Magnus Carlen was a brilliant chess player. By the age of 13, Magnus was (36)    to be one of the best chess players in the world, and his parents wanted him to reach his full potential as a professional chess player.
This meant their son had to develop a lifestyle of strict (37) which included many  hours of practice. Only this way could he become a world champion. (38) Magnus's parents supported him, they did not want him to devote his whole life to chess. They felt that if he focused only on chess, he would suffer both physically and emotionally. They made it clear to him that thay had no intention of letting their son drop out of school. He was also encouraged to follow his interest in sports. As a result of his (39)      , when Magnus graduated from high school in 2009, he was not only the best chess player in the world, but he was also awarded the title of "sport-student of the year" for his achievements  in snowboarding and golf.
Today, Magnus gives credit to his parents for the way they raised him. They set rules, but they never (40)    with his ambitions. Instead they gave him the support and encouragement he needed to achieve his goals and still be a happy young man.
(38)................

Choose the best answer: 
The holiday season is a time for celebrating with friends and family. It is often called the “giving season” because during the holidays people give gifts and have celebrations. Unfortunately, this can all lead to a lot of waste. (1) _______, there are ways to reduce the amount of waste you create. Experts recently gave some ideas to the Associated Press.

The (2) _______ about paper waste have caused many people to look at other choices for wrapping a present. You can use reusable bags for gifts. Vaccariello recommends keeping gift bags and other decorations that you receive. You can reuse them the next time you give a gift. You can buy from companies (3) _______make environmentally-friendly gift wrap. Some companies make recyclable wrapping paper and do not use materials that are not recyclable. You can also wrap gifts in old maps, pages from magazines, and art paper. The person receiving the gift could use the wrapping for something else. Ozawa, editor at Martha Stewart Living, says she likes the Japanese tradition of furoshiki. This is where gifts are wrapped in cloth. The pretty and strong wrapping cloths can be used for (4) _______things, instead of just being thrown away. You could also wrap a gift in a colorful scarf or tablecloth. This makes the wrapping cloth part

of the gift itself. Instead of decorating a gift with something plastic, you can use something (5) _______such as pine cones, rosemary, or other evergreen.
4.

Fill in each numbered blank with one suitable word or phrase.

Robots are already a part of our lives. Industrial robots widely used in manufacturing. Military and police organizations use robots to (1) _____ in dangerous situations. Robots can (2) _____ be found from vacuuming the floors in your home to exploring the surface of Mars.

Within a few more years a whole host of robotic adaptations will be running many aspects' of our lives. "I think in (3) _____ next thirty years, we are going to see a transformation between the industrial sorts of robots to personal robots," says Brooks from Brooks' company, IRobot, markets floor cleaning robots for homes.

"The advances in robotics make it clear that many household (4) ____ will be easily handled by a robot in the near future," says Bob Christopher, who works for a robotic technology company that is marketing a toy robot (5) _____ Pleo. "We have only one child but I could easily (6) _____ five or six robots in the home as well."

Within the next 10 years one will be able to (7) _____, to lease or purchase a domestic robot that not only does the household cleaning and prepare and serve his meals, (8) _____ also can carry him to the bathtub if he cannot walk.

Demographic changes, such as a rapidly aging population and a shrinking workforce, will drive forward the application of new (9) ___. There is going to be a real pull for increasing the productivity of working age people. So there is going to be a real push for robotics to help people. (10) _____ addition it is likely that in the near future we will see robots- taking on some of the care functions elderly, or long-term ill people.

(9)..............................

Choose the letter A, B, C or D to answer these following questions

   Contrary to popular belief, one does not have to be a trained programmer to work online. Of course, there are plenty of jobs available for people with high-tech computer skills, but the growth of new media has opened up a wide range of Internet career opportunities requiring only a minimal level of technical expertise. Probably one of the most well-known online job opportunities is the job of webmaster. However, it is hard to define one basic job description for this position. The qualifications and responsibilities depend on what tasks a particular organization needs a webmaster to perform.

   To specify the job description of a webmaster, one needs to identify the hardware and software that the website the webmaster will manage is running on. Different types of hardware and software require different skill sets to manage them. Another key factor is whether the website will be running internally (at the firm itself) or externally (renting shared space on the company servers). Finally, the responsibilities of a webmaster also depend on whether he or she will be working independently, or whether the firm will provide people to help. All of these factors need to be considered before one can create an accurate webmaster job description.

   Webmaster is one type of Internet career requiring in-depth knowledge of the latest computer applications. However, there are also online jobs available for which traditional skills remain in high demand. Content jobs require excellent writing skills and a good sense of the web as a “new media”.

   The term “new media” is difficult to define because it encompasses a constantly growing set of new technologies and skills. Specifically, it includes websites, email, Internet technology, CD-ROM, DVD, streaming audio and video, interactive multimedia presentations, e-books, digital music, computer illustration, video games, virtually reality, and computer artistry.

   Additionally, many of today’s Internet careers are becoming paid-by-the-job professions. With many companies having to downsize in tough economic items, the outsourcing and contracting of freelance workers online has become common business practice. The Internet provides an infinite pool of buyers from around the world with whom freelancers are able to work on projects with companies outside their own country of residence.

   How much can a person make in these kinds of career? As with many questions related to today’s evolving technology, there is no simple answer. There are many companies willing to pay people with technical Internet skills salaries well above $70,000 a year. Generally, webmasters start at about $30,000 per year, but salaries can vary greatly. Freelance writers working online have been known to make between $40,000 and $70,000 per year.

What is the purpose of the passage?

Read the following passage and choose among A, B, C or D the correct answer to each of the questions.

INTERNET JOBS

Contrary to popular belief, one does not have to be a trained programmer to work online.

Of course, there are plenty of jobs available for people with high-tech computer skills, but the growth of new media has opened up a wide range of Internet career opportunities requiring only a minimal level of technical expertise. Probably one of the most well-known online job opportunities is the job of Webmaster. However, it is hard to define one basic job description for this position. The qualifications and responsibilities depend on what tasks a particular organization needs a Webmaster to perform.

To specify the job description of a Webmaster, one needs to identify the hardware and software the website the Webmaster will manage is running on. Different types of hardware and software require different skill sets to manage them. Another key factor is whether the website will be running internally or externally (renting shared space on the company servers). Finally, the responsibilities of a webmaster also depend on whether he or she will be working independently, or whether the firm will provide people to help. All of these factors need to be considered before one can create an accurate webmaster job description.

Webmaster is one type of Internet career requiring in-depth knowledge of the latest computer applications. However, there are also online jobs available for which traditional skills remain in high demand. Content jobs require excellent writing skills and a good sense of the web as a "new media'.

The term "new media" is difficult to define because it compasses a constantly growing set of new technologies and skills. Specifically, it includes websites, email internet technology, CD- ROM, DVD, streaming audio and video, interactive multimedia presentations, e-books, digital music, computer illustration, video games, virtual reality, and computer artistry.

Additionally, many of today's Internet careers are becoming paid-by-the-job professions. With many companies having to downsize in tough economic items, the outsourcing and contracting of freelance workers online has become common business practice. The Internet provides an infinite pool of buyers from around the world with whom freelancers can contract their services. An added benefit to such their own country. online jobs is that freelancers are able to work on projects with companies outside

How much can a person make in these kinds of careers? As with many questions related to today's evolving technology, there is no simple answer. There are many companies willing to pay people with Internet skills salaries well over 70,000 a year. Generally, web masters start at about 70,000 30,000 per year, but salaries can vary greatly. Freelance writers working online have been known to make between 40,000 to 70,000 a year. 

The word "identify" in paragraph 2 is closest in meaning to ____.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
A large number of inventions require years of arduous research and development before they are perfected. For instance, Thomas Edison had to make more than 1,000 attempts to invent the incandescentlight bulb before he finally succeeded. History is replete with numerous other examples of people trying, yet failing to make inventions before they eventually succeede d. Yet some inventions have come about not through hard work but simply by accident.
In most cases, when someone unintentionally invented something, the inventor was attempting to create something else. For example, in the 1930s, chemist Roy Plunkett was attempting to make a new substance that could be used to refrigerate items. He mixed some chemicals together. Then, he put them into a pressurized container and cooled the mixture. By the time his experiment was completed, he had a new invention. It was not a new substance that could be used for refrigeration though. Instead, he had invented Teflon, which is today most commonly used to make nonstick pots and pans. Similarly, decades earlier, John Pemberton was a pharmacist in Atlanta, Georgia .He was attempting to create a tonic that people could use whenever they had headaches. While he was not successful in that endeavor, he managed to invent Coca - Cola, the world – famous carbonated soft drink.
Scientists have also made crucial discoveries by accident when they were conducting experiments. In 1928, Alexander Fleming discovered penicillin, an antibiotic, in this manner. He discovered some mold growing in a dish with some bacteria. He noticed that the bacteria seemed to be avoiding the mold. When he investigated further, he determined some of the many useful properties of penicillin, which has saved millions of lives over the past few decades. Likewise, in 1946, scientist Percy Spencer was conducting an experiment with microwaves. He had a candy bar in his pocket, and he noticed that it suddenly melted. He investigated and learned the reason why that had happened. Soon afterward, he built a device that could utilize microwaves to heat food: the microwave oven.

What does the author say about Teflon?

Choose the best answer: 
Archaeological records ― paintings, drawings, and carvings of humans engaged in activities involving the use of hands ― indicate that humans have been predominantly right-handed for more than 5,000 years. In ancient Egyptian artwork, for example, the right-hand is depicted as the dominant one in about 90percent of the examples. Fracture or wear patterns on tools also indicate that a majority of ancient people were right-handed. Cro-Magnon cave paintings some 2,000 years old commonly show outlines of human hands made by placing one hand against the cave wall and applying paint with the other. Children today make similar outlines of their hands with crayons on paper. With few exceptions, left hands of Cro-Magnons are displayed on cave walls, indicating that the paintings were usually done by right- handers. Anthropological evidence pushes the record of handedness in early human ancestors back to at least 1.4 million years ago. One important line of evidence comes from flaking patterns of stone cores used in toolmaking: implements flaked with a clockwise motion (indicating a right-handed toolmaker) can be distinguished from those flaked with a counter-clockwise rotation (indicating a left-handed toolmaker). Even scratches found on fossil human teeth offer clues. Ancient humans are thought to have cut meat into strips by holding it between their teeth and slicing it with stone knives, as do the present-day Inuit. Occasionally the knives slip and leave scratches on the users' teeth. Scratches made with a left-to-right stroke direction (by right-handers) are more common than scratches in the opposite direction (made by left-handers). Still other evidence comes from cranial morphology: scientists think that physical differences between the right and left sides of the interior of the skull indicate subtle physical differences between the two sides of the brain. The variation between the hemispheres corresponds to which side of the body is used to perform specific activities. Such studies, as well as studies of tool use, indicate that right- or leftsided dominance is not exclusive to modern Homo sapiens. Populations of Neanderthals, such as Homo erectus and Homo habilis, seem to have been predominantly right-handed, as we are.
4.:The word "clues" in paragraph 4 is closest in meaning to

Choose the best answer: 
Family types vary in different countries and among different cultures. In Western, industrialized societies, the nuclear family ranks as the most common family type. It consists of a father, a mother and their children. But nuclear families exist alongside many other types of family units. In the single-parent family, for example, a mother or a father heads the family alone. A blended family is formed when a divorced or widowed parent remarries. As divorce rates have risen, the number of single-parent and blended families has increased.
In many parts of the world, parents and children live together with other family members under the same roof. These complex families usually contain several generations of family members, including grandparents, parents and children. They may also include brothers or sisters and their families, uncles, aunts and cousins. Even when relatives do not live together, they still consider themselves members of the same extended family includes grandparents, uncles, aunts and cousins.

30. The second paragraph is about ________.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
You can usually tell when your friends are happy or angry by the looks on their faces or by their actions. This is useful because reading their emotional expressions helps you to know how to respond to them. Emotions have evolved to help us respond to important situations and to convey our intentions to others. But does raising the eyebrows and rounding the mouth say the same thing in Minneapolis as it does in Madagascar? Much research on emotional expressions has centered on such questions.
According to Paul Ekman, the leading researcher in this area, people speak and understand substantially the same "facial language". Studies by Ekman's group have demonstrated that humans share a set of universal emotional expressions that testify to the common biological heritage of the human species. Smiles, for example, signal happiness and frowns indicate sadness on the faces of people in such far- flung places as Argentina, Japan, Spain, Hungary, Poland , Sumatra ,the United States, Vietnam, the jungles of New Guinea , and the Eskimo villages north of Artic Circle. Ekman and his colleagues claim that people everywhere can recognize at least seven basic emotions: sadness, fear, anger, disgust, contempt, happiness, and surprise. There are, however, huge differences across cultures in both the context and intensity of emotional displays - the so called display rules. In many Asian cultures, for example, children are taught to control emotional responses - especially negative ones- while many American children are encouraged to express their feelings more openly. Regardless of culture, however, emotions usually show themselves, to some degree, in people's behavior. From their first days of life, babies produce facial expressions that communicate their feelings.
The ability to read facial expressions develops early, too. Very young children pay close attention to facial expressions, and by age five, they nearly equal adults in their skill at reading emotions on people's faces. This evidence all points to a biological underpinning for our abilities to express and interpret a basic set of human emotions. Moreover, as Charles Darwin pointed out over a century ago, some emotional expressions seem to appear across species boundaries. Cross - cultural psychologists tell us that certain emotional responses carry different meanings in different cultures. For example, what emotion do you suppose might be conveyed by sticking out your tongue? For Americans, this might indicate disgust, while in China it can signify surprise. Likewise, a grin on an American face may indicate joy, while on a Japanese face it may just as easily mean embarrassment. Clearly, culture influences emotional expressions.

The biggest difference lies in   ..........

Animation traditionally is done by hand-drawing or painting successive frame of an object,  each slightly different than the proceeding frame. In computer animation, although the computer  may be the one to draw the different frames, in most cases the artist will draw the beginning and  ending frames and the computer will produce the drawings between the first and the last drawing.  This is generally referred to as computer-assisted animation, because the computer is more of a  helper than an originator. 
In full computer animation, complex mathematical formulas are used to produce the final  sequences of pictures. These formulas operate on extensive databases of numbers that defines the  objects in the pictures as they exist in mathematical space. The database consists of endpoints,  and color and intensity information. Highly trained professionals are needed to produce such  effects because animation that obtains high degrees of realism involves computer techniques from three-dimensional transformation, shading, and curvatures. 
High-tech computer animation for film involves very expensive computer systems along  with special color terminals or frame buffers. The frame buffer is nothing more than a giant image  memory for viewing a single frame. It temporarily holds the image for display on the screen. 
A camera can be used to film directly from the computer’s display screen, but for the  highest quality images possible, expensive film recorders are used. The computer computers the  positions and colors for the figures in the picture, and sends this information to the recorder,  which captures it on film. Sometimes, however, the images are stored on a large magnetic disk  before being sent to the recorder. Once this process is completed, it is replaced for the next frame.  When the entire sequence has been recorded on the film, the film must be developed before the  animation can be viewed. If the entire sequence does not seem right, the motions must be  corrected, recomputed, redisplayed, and rerecorded. This approach can be very expensive and time – consuming. Often, computer-animation companies first do motion tests with simple computer  generated line drawings before selling their computers to the task of calculating the high resolution, realistic-looking images.

The word “Once” in the fourth paragraph is closest in meaning to ..................

Choose the item among A, B, C or D that best answers the question about the passage:

"Until recently, the ‘Science of the future’ was supposed to be electronics and artificial intelligence. Today it seems more and more likely that the next breakthrough in technology will be brought about through a combination of those
two Sciences with organic chemistry and genetic engineering. This Science is the combination of biotechnology.
 Organic chemistry enables us to produce marvelous synthetic materials. However, it is still difficult to manufacture anything that has the capacity of wool to conserve heat and also to absorb moisture. Nothing that we have been able to produce so far comes anywhere near the combination of strength, lightness, and flexibility that we find in the bodies of ordinary insects.
 Nevertheless, scientists in the laboratory have already succeeded in ‘growing’ a material that has many of the characteristics of human skin. The next step may well be ‘biotech heart and eyes’ which can replace diseased organs in human beings. This will not be rejected by the body, as in the case with organs from humans.
 The application of biotechnology to energy production seems even more promising. In 1996, the famous science-fiction writer Arthur c. Clarke, many of whose previous predictions have come true, said that we may soon be able to develop remarkably cheap and renewable sources of energy. Some of these power sources will be biological. Clarke and others have warned us repeatedly that sooner or later we will have to give up our dependence on non-renewable power sources. Coal, oil and gas are indeed convenient. However, using them also means creating dangerously high levels of pollution. It will be impossible to meet the growing demand for energy without increasing that pollution to catastrophic levels unless we develop power sources that are both cheaper and cleaner."

3. According to the text, it may soon be possible …….

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

   On March 15, Dunes View Middle School held a contest for school bands. Student bands tried out for the opportunity to perform at the school picnic, which will be held at the end of June. The winner of the contest was the band called Four Square. “We’re very proud that we won the contest and are excited to perform at the picnic,” says Peter Zandt, who plays the guitar in the band. “And since we hope to perform someday at other local places, like restaurants and parks, this will be a great first step.”

   The contest was the creation of music teacher Mr. Lopez and drama teacher Ms. Cho. The two thought of the idea while discussing recent years’ school picnics. “The picnic is one of the biggest events of the year, but it has become a bit formulaic ,” said Ms. Cho. “The activities are the same every year. We thought that a performance by a student band would make the school picnic more interesting and fun.” Mr. Lopez, Ms. Cho, and three other teachers judged the contest, which took place in the gym. Eight student bands signed up to audition. The bands varied in their musical forms: there were several rock bands, a folk band, and even a jazz band. “I’m disappointed that my band didn’t win, but I think the judges made the right choice,” says student Marisol Varga, a member of the folk trio called The Bell Girls. “Four Square is really good.” To see if the bands could present a wide range of musical skills, the teachers asked them each to prepare two songs: one song with original words, and another in which students played instrumental music only. The judges finally chose the band Four Square as the winner of the contest. Four Square is a rock band with an unusual twist: it includes a violin player! The members of Four Square write their own songs and practice three times a week after school. Students and teachers agreed that the band competition was a big success. All are looking forward to the school picnic in June.

Which would be the most appropriate headline for the article?

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Students and jobseekers are keen to get onto the course or into the workplace of their choice hope that voluntary work will help them stand out from the crowd. This chance to (1)........ experience-personally and professionally-is high on the wish list of young people. A survey carried out last year revealed that young and old alike said volunteering had improved their lives, particularly those (2)........in conservation or heritage work. Businesses recognize its importance and get to raise their profile in the community, while staff get a break from their daily routine to develop “soft skill”, (3)......initiative and decision-making. One volunteering organization is conduct another survey to find out if volunteering does make a difference in the workplace, or if it is something businesses do simply to improve their (4)....... Not only are business-sponsored placements becoming more common, the government is also investing money and aiming to (5)..... volunteers. The push is clear to make volunteering as attractive as possible to everyone. And the more people who participate, the more act fulfils its direction of making the world a better place.
(5).............................

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep  them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires .........

SCIENCE FLYING IN THE FACE OF GRAVITY

It looked just like another aircraft from the outside. The pilot told his young passengers that it was built in 1964, a Boeing KC-135 refueling tanker, based on the 707. But appearances were deceptive, and the 13 students from Europe and the USA who boarded the aircraft were in for the flight of their lives.

Inside, the area that normally had seats had become a long white tunnel. Heavily padded from floor to ceiling; it looked a bit like a lunatic asylum. There were almost no windows, but lights along the padded walls eerily illuminated it. Most of the seats had been taken out apart from a few at the back, where the young scientists quickly took their places with a look of apprehension.

From 12 months, science students from across the continents had competed to win a place on the flight at the invitation of the European Space Agency. The challenge had been to suggest imaginative experiments to be conducted in weightless conditions. For the next two hours the Boeing's flight resembled that of an enormous bird which had lost its reason, shooting upwards towards the heavens before hurting towards Earth. The intention was to achieve weightlessness for a few seconds.

The aircraft took off smoothly enough, but any feelings that I and the young scientists had that we were on anything like a scheduled passenger service were quickly dismissed when the pilot put the plane into a 45-degree climb which lasted around 20 seconds. Then the engine cut out and we became weightless. Everything became confused, and left or right, up or down no longer had any meaning. After 10 seconds of free-fall descent, the pilot pulled the aircraft out of its nosedive. The return of gravity was less immediate than its loss, but was still sudden enough to ensure that some students came down with a bump. After two hours of going up and down in the plane doing experiments, the predominant feeling was one of exhilaration rather than nausea. Most of the students thought it was an unforgettable experience and one they would be keen to repeat.

What did the pilot do with the plane?

Read the passage below and choose the best answer (A, B, C or D ) to each question.

Different cultures follow their own special customs when a child's baby teeth fall out. In Korea, for example, they have the custom of throwing lost teeth up on the roof of a house. According to tradition, a magpie will come and take the tooth. Later, the magpie will return with a new tooth for the child. In other Asian countries, such as Japan and Vietnam, children follow a similar tradition of throwing their lost teeth onto the roofs of houses.

Birds aren't the only animals thought to take lost teeth. In Mexico and Spain, tradition says a mouse takes a lost tooth and leaves some money. However, in Mongolia, dogs are responsible for taking teeth away. Dogs are highly respected in Mongolian culture and are considered guardian angels of the people.

Tradition says that the new tooth will grow good and strong if the baby tooth is fed to a guardian angel. Accordingly, parents in Mongolia will put their child's lost tooth in a piece of meat and feed it to a dog. The idea of giving lost teeth to an angel or fairy is also a tradition in the West. Many children in Western countries count on the Tooth Fairy to leave money or presents in exchange for a tooth. The exact origins of the Tooth Fairy are a mystery, although the story probably began in England or Ireland centuries ago. According to tradition, a child puts a lost tooth under his or her pillow before going to bed. In the wee hours, while the child is sleeping, the Tooth Fairy takes the tooth and leaves something else under the pillow. In France, the Tooth Fairy leaves a small gift. In the United States, however, the Tooth Fairy usually leaves money. These days, the rate is 1 to 5 per tooth, adding up to a lot of money from the Tooth Fairy!

According to the passage, which of the following is NOT true about the tradition of tooth giving in the West?