Rewrite the sentence:
Cats is one of the longest-running musicals in Britain. It was written by Andrew Lloyd Webber.

 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 36 to 42.

It is estimated that by 2050 more than two-thirds of the world's population will live in cities, up from about 54 percent today. While the many benefits of organized and efficient cities are well understood, we need to recognize that this rapid, often unplanned urbanization brings risks of profound social instability, risks to critical infrastructure, potential water crises and the potential for devastating spread of disease. These risks can only be further exacerbated as this unprecedented transition from rural to urban areas continues.
 How effectively these risks can be addressed will increasingly be determined by how well cities are governed. The increased concentration of people, physical assets, infrastructure and economic activities mean that the risks materializing at the city level will have far greater potential to disrupt society than ever before.
 Urbanization is by no means bad by itself. It brings important benefits for economic, cultural and societal development. Well managed cities are both efficient and effective, enabling economies of scale and network effects while reducing the impact on the climate of transportation. As such, an urban model can make economic activity more environmentally-friendly. Further, the proximity and diversity of people can spark innovation and create employment as exchanging ideas breeds new ideas.
 But these utopian concepts are threatened by some of the factors driving rapid urbanization. For example, one of the main factors is rural-urban migration, driven by the prospect of greater employment opportunities and the hope of a better life in cities. But rapidly increasing population density can create severe problems, especially if planning efforts are not sufficient to cope with the influx of new inhabitants. The result may, in extreme cases, be widespread poverty. Estimates suggest that 40% of the world's urban expansion is taking place in slums, exacerbating socio-economic disparities and creating unsanitary conditions that facilitate the spread of disease.
 The Global Risks 2015 Report looks at four areas that face particularly daunting challenges in the face of rapid and unplanned urbanization: infrastructure, health, climate change, and social instability. In each of these areas we find new risks that can best be managed or, in some cases, transferred through the mechanism of insurance.

What can be inferred from the passage? 

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Parents usually decide on given names for their children before they are born. In some  families the oldest boy is given the same name as his father. In the US the word junior or senior, or a number, is added after the name and surname to make (1) ____ clear which persons is being referred to. For example, the son of William Jones Sr (Senior) (2) ____ be called William Jones Jr (Junior), and his son would be called William Jones III (“William Jones the third”).  Many popular names come from the Bible, e.g. Jacob, Joshua, Matthew, Mary, Rebecca and Sarah, (3) ____ this does not imply that the people who choose them are (4) ____. Other people give their children the name of somebody they admire, such as a famous sports personality, or a film or pop star. In Britain, the name William and Harry became common again after the sons of Prince Charles were given these names. In the US Chelsea was not a common name for a girl (5) _____President Bill Clinton’s daughter Chelsea came to public attention

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The British are particular about timings and being late is frowned upon, but being on  time is a complicated matter because in some situations, being a few minutes early on others means being exactly on time and in some instances, it is completely acceptable to arrive 10 minutes to a few hours later than the stated time. This can be a minefield for someone who is new to the UK, so here are some basics rules that will help you get your timings right whatever the situation.  In formal meetings, such as job interviews, you should arrive at least five minutes before your meeting. This will give you time to compose yourself before your big meeting. In the UK, arriving late for a formal meeting is seen as unprofessional and will reflect badly on you. If you are running late, ring your host to let them know you will be late. On arrival, apologize sincerely and offer a reason for your lateness, such as you got lost or the train was delayed. It will help you redeem yourself. However, if you are late because you set off later than you should have, it’s wise to keep that to yourself! With appointments such as visits to the doctor or dentist, the time you are given for your appointment isn’t necessarily the time you will be seen. It is not uncommon you may have to wait between 15-30 minutes before you are seen by a doctor and that can be much longer if it is a hospital appointment. Nevertheless, you should arrive at least five minutes before your appointment and it is recommended you take a drink and something to read.  When you start a new job, you are given your typical working hours. For example, if you are expected to start at 9am, it is not acceptable to arrive after this time. Most employers make an exception if you are late once in a while. If you have an appointment, you need to seek permission from your employer to arrive later on that day. Being late consistently will land you in trouble and you can be sacked from your job if after three warnings you are still late.  There is an unsaid rule that you can be a few minutes late for a lecture or seminar once in a while. When you are late, you should enter quietly and find a seat at the back of the room. At the end of lecture or seminar, you should offer your apology to the lecturer. If you have been invited to a dinner party, you should arrive exactly on time as the host will have planned when they will serve the food. You will find that your host will serve their guests a pre-dinner drink, so that gives you a bit of wiggle room, but if you are running later than 10 minutes, you should ring your host and let them know how late you might be. That way they can decide whether to go ahead and serve the other guests. When you arrive you should offer the host and the other guests your apology for being late. 
7. What does the word “that way” in the last paragraph refer to?

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How busy is too busy? For some it means having to miss the occasional long lunch;  for others, it means missing lunch altogether. For a few, it is not being able to take a “sickie” once a month. Then there is a group of people for whom working every evening and weekend is normal, and frantic is the tempo of their lives. For most senior executives, workloads swing between extremely busy and frenzied. The vice-president of the management consultancy AT Kearney and its head of telecommunications for the Asia-Pacific region, Neil Plumridge, says his work weeks vary from a “manageable” 45 hours to 80 hours, but average 60 hours.  Three warning signs alert Plumridge about his workload: sleep, scheduling and family. He knows he has too much on when he gets less than six hours of sleep for three consecutive nights; when he is constantly having to reschedule appointments; “and the third one is on the family side”, says Plumridge, the father of a three-year-old daughter, and expecting a second child in October. “If I happen to miss a birthday or anniversary, I know things are out of control.” Being “too busy” is highly subjective. But for any individual, the perception of being too busy over a prolonged period can start showing up as stress: disturbed sleep, and declining mental and physical health. National workers’ compensation figures show stress causes the most lost time of any workplace injury. Employees suffering stress are off work an average of 16.6 weeks. The effects of stress are also expensive.  Comcare, the Federal Government insurer, reports that in 2003-04, claims for psychological injury accounted for 7% of claims but almost 27% of claim costs. Experts say the key to dealing with stress is not to focus on relief – a game of golf or a massage – but to reassess workloads. Neil Plumridge says he makes it a priority to work out what has to change; that might mean allocating extra resources to a job, allowing more time or changing expectations. The decision may take several days. He also relies on the advice of colleagues, saying his peers coach each other with business problems. “Just a fresh pair of eyes over an issue can help,” he says. Executive stress is not confined to big organizations. Vanessa Stoykov has been running her own advertising and public relations business for seven years, specializing in work for financial and professional services firms. Evolution Media has grown so fast that it debuted on the BRW Fast 100 list of fastest-growing small enterprises last year – just after Stoykov had her first child. Stoykov thrives on the mental stimulation of running her own business. “Like everyone, I have the occasional day when I think my head’s going to blow off,” she says. Because of the growth phase the business is in, Stoykov has to concentrate on short-term stress relief – weekends in the mountains, the occasional “mental health” day – rather than delegating more work. She says: “We’re hiring more people, but you need to train them, teach them about the culture and the clients, so it’s actually more work rather than less.” 
3. According to the vice-president of the management consultancy AT Kearney and its head of telecommunications for the Asia-Pacific region, Neil Plumridge, what is NOT the warning sign about his workload?

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The concept of exotic holidays is not new. Cruises and other travel packages to tropical locations have long been popular and are more (1) ____ now than ever. The wealthy have gone on trips to exotic places since the 19th century, but now ordinary people have enough money for this kind of holiday. Holidaymakers are increasingly interested in doing something different and want more exciting (2) ____. A number of tour companies have responded with a new range of options, including African safaris. Going on a safari is a totally (3) ____ form of holiday. Accompanied by a safari guide, groups travel into the African wilderness to experience close up the thrill of the wild. Being so close to the animals is an once-in-a-lifetime experience. (4) ____ species, which are rarely seen outside the zoo, provide a great (5) ____

Each sentence has a mistake. Findit by chosing A B C or D

Oscar Wilde lived out his final days in obscurity in France in spite the brilliance

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Mr O’Connor, a volunteer firefighter with the New South Wales Rural Fire Service (RFS), has used all seven weeks of his holiday leave, plus his three weeks of allotted sick leave, to fight fires across the state. Mr O’Connor is among the more than 72,000 members of the RFS, a volunteer force that is the largest firefighting service in the world. These volunteer services have been at the front line of the battle against ferocious bush fires across Australia that have already destroyed more than 10.7 million hectares, an area larger than South Korea. The RFS, which began 120 years ago, not only attends to bush fires and home and building fires but also assists in storms, search and rescue operations and car accidents. In 2018, it attended 26,903 incidents, including 10,036 bush fires and 1,283 building fires. Mr Mick Holton, president of the NSW Volunteer Fire Fighters Association, an organisation which represents volunteers, said people step up for various reasons, including altruism, social factors, a sense of adventure, or a desire to protect their own farms or houses. “People are happy to be part of a group that benefits the community. That is a large part of it for most volunteers. People have a sense that they want to help,” he told The Straits Times. But Australia’s bush fires are becoming more severe and more frequent. This year, many, like Mr O’Connor, have made large sacrifices to protect people and homes. Controversially, Prime Minister Scott Morrison agreed in late December to compensate some of the firefighters after coming under heavy pressure to provide them with support. The compensation scheme allows volunteers who are self-employed or work for small businesses to claim A$300 (S$277) per day if they have served more than 10 days this fire season. The maximum payment is A$6,000. But the move had been opposed by some senior firefighters, including the RFS Commissioner, Mr Shane Fitzsimmons, who has said that “For goodness sake, let’s not take away from the extraordinary spirit that is volunteerism.” But Mr Morrison insisted that: “While I know RFS volunteers don’t seek payment for their service, I don’t want to see volunteers or their families unable to pay bills or struggle financially as a result of the selfless contribution they are making.
4. According to paragraph 2, what is mentioned about Australia’s volunteering services?

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Nature photographer Joel Sartore is passionate about endangered species. He uses his  camera to make people aware of environmental problems. They tell the stories of animals that may disappear unless we work fast to save them.  Sartore’s latest project is called Photo Ark. The goal of the project is to make a photographic record of the world’s biodiversity. As Sartore says, “For many of Earth’s creatures, time is running out.”  When asked how he became interested in saving endangered species, Joel said “When I was a child, I read about Martha, the very last passenger pigeon. Martha died in 1914. I was shocked. In the past, there were 5 billion passenger pigeons – probably more than any other bird. But here was the last one, and there was no way to save it. How did we let this happen? I couldn’t understand it. I still feel the same way. I want to prevent this from ever happening again.” Photography is the best way to show problems to the world. It gets people to care about the problem. It’s not enough to just show pretty animals in a beautiful landscape. Now, we must show the threats to these animals as well. The good news is that there are many ways to publish stories and photographs on environmental issues. Self-publishing on the Web is one way to do this. Even nonprofessional photographers can help to make us aware of these problems
3. The phrase “running out” in paragraph 2 almost means _________

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Desertification is creating additional challenges to the survival of endangered animal species in India, according to a senior wildlife official who attended the 14th Conference of Parties (COP14) to the United Nations Convention to Combat Desertification (UNCCD) in New Delhi. A few days earlier, at COP14 in New Delhi, Dr Chandra had said that the statistics on species extinction have been derived from a database of more than 5.6 million specimens, which have lived across India and the neighbouring countries since before independence. The deteriorating pattern in the species’ distribution in geo-special platforms over the past 100 years clearly highlights the concerning impact of deforestation and desertification. Land degradation threatens species like the Great Indian Bustard, which is classified as “critically endangered” by the International Union for Conservation of Nature (IUCN). The Weather Channel India got in touch with Dr Chandra, who said that less than 150 Great Indian Bustards are alive today. “Desertification and land degradation are among the 20-30 risk factors to the survival of Great Indian Bustards,” Dr Chandra told Weather.com. In simple terms, desertification is a process wherein fertile land becomes unusable, typically as a result of a long drought, deforestation, salinisation, intensive agricultural practices, and the excessive usage of insecticides, pesticides and chemicals. Desertification leads to hazardous effects on not just animals, but also on the food chain and the overall biodiversity—right from microscopic organisms to human beings. Deforestation has affected over 30% of the land in India due to over-cultivation, soil erosion and depletion of wetlands. Along with India, the planet as a whole currently stares at the fast-growing threat of land degradation  
4. According to paragraph 4, which is NOT the cause of desertification?

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As communities across the U.S. replace forests and woodlands with housing developments and other new construction, researchers are noting an increase in Lyme disease. To help prevent the spread of Lyme disease, Dr. Ivan Castro-Arellano, a disease ecologist and wildlife researcher at Texas State University, is exploring how urbanization and its effects on mammals impact the spread of pathogens.  Lyme disease, which spreads from animals to humans, is one of the fastest growing zoonotic diseases in the United States. Counties considered high-risk for Lyme disease grew 300% between 1993 and 2012. Caught quickly, Lyme disease is easily treated with antibiotics, but if it goes untreated it can lead to chronic issues such as Lyme arthritis, facial palsy and impaired memory. Many such zoonotic diseases have been increasing globally, researchers say, partially because of the displacement of animals. While medium- and large-sized mammals are displaced or eradicated by the removal of forested areas, whitefooted mice and deer thrive in small patches of green space. Mice and deer are contributing to favorable conditions for an increase in the ticks that spread the pathogens causing Lyme disease. Although East Texas has a similar pattern of woodland space compared to new construction as the northeast United States, Texas contract the disease at lower rates. This fact piqued the interest of Castro-Arellano. In addition to studying the area where the disease is prevalent, he decided to study where the disease is not prevalent to find keys to prevention. Castro-Arellano is part of a team of biologists, veterinarians and biomedical researchers that have been collecting samples and trying to understand what makes East Texas different. He believes that the climate, or certain species of East Texas mammals who kill ticks, could be contributing to the reduced tick population in East Texas.
5. According to paragraph 4, why did Castro-Arellano choose to study East Texas area?

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People have five senses. We have a sense of sight, hearing, smell, touch, and taste. Believe (1) _______ , your sense of smell is very important. Our nose tells us about our environment. When your nose smells something, it sends information to our brain. Smells tell us if there is danger nearby, or if there is something to eat. Of course, these tools were more useful in the past, but they still come (2) _______ today. The things you smell can affect your (3) _______ If you smell something nice, you are more likely to be happy. On the other hand, if you smell something unpleasant, you are more likely to be unhappy. That is (4) _______ there are so many businesses that work to create nice scents. Businesses also work on the best ways to deliver scents to people’s noses. Candles (5) _______. a whole room smell better. Oils and soaps also have health benefits.

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While family relationships can bring support, joy, and other wonderful benefits into  our lives, these relationships can also bring stress, particularly when there’s unresolved conflict. Because it’s more difficult to let go of conflicted relationships with family than it would be if these relationships were mere friendships, unresolved conflicts with family members can be particularly painful.  We have certain expectations of trust and closeness toward family members, and it can be more than merely disappointing to realize that this may not be possible with all family members. Unresolved family conflicts bring additional stress at family gatherings in particular. Past unresolved conflicts can become the elephant in the room, felt by everyone, but not directly addressed in the situation. This can be stressful for everyone before and during the family gatherings, sometimes leaving a lasting sense of stress afterward as well. Without a heartfelt discussion, an apology or another form of resolution, the trust on both sides is compromised, and may not know what to expect from this person in the future. For example, that one time your mother-in-law criticized your cooking may come up in your mind every time she comes for a visit, and others may sense your tension. This leads many people to assume the worst when they interpret each other’s behavior in the present and future interactions rather than giving the benefit of the doubt as most of us do with people we trust. Also, references or reminders of past conflicts can sting and create new pain.  Once a conflict has gone on a while, even if both parties move on and remain polite, the feelings of pain and mistrust are usually lingering under the surface, and are difficult to resolve: bringing up old hurts in an effort to resolve them can often backfire, as the other party may feel attacked; avoiding the issue altogether but holding onto resentment can poison feelings in the present.  So what do you do at a family gathering when there’s someone there with whom you’ve had an unresolved conflict? Just be polite. Contrary to how many people feel, a family gathering is not the time to rehash old conflicts, as such conversations often get messy before they get resolved — if they get resolved. Again, be polite, redirect conversations that get into areas that may cause conflict, and try to avoid the person as much as you politely can. 
6. Which of the following statements is TRUE, according to the passage?

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Cultural beliefs differ as to whether directness or indirectness is considered positive.  In the mainstream American culture, the ideal (1) ____ of communication includes being direct rather than indirect (“ideal” here means that the culture values this style, although not everyone speaks directly). There are several expressions in English (2) ____ emphasize the importance of being direct: “Get to the point! Don’t beat around the bush! Let’s get down to business!” These sayings all indicate the importance of dealing directly with issues rather than (3) ____ them. One way to determine whether a culture favors a direct or indirect style in communication is to find out how the people in that culture express disagreement or how they say, “No”. In Japan, there are at least fifteen ways of saying “No”, without actually saying the word. Similarly, in Japan, it would be (4) ____ rude to say directly “I disagree with you” or “You’re wrong”.  Many Americans believe that “honesty is the best policy” and their communication style reflects this. Honesty and directness in communication are strongly related. It is not a (5) ____, then, to find out that cultural groups misjudge each other based on different beliefs about directness and honesty in communication

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Like high schools, American colleges are sometimes criticized for discarding requires courses and offering too many electives. In the mid-1980s, the Association of American Colleges issued a report that (1) ____________ teaching a body of common knowledge to all college students. A similar report, “Involvement in Learning,” issued by the National Institute of Education, concluded that the college curriculum had become “excessively work-related”. The report also (2) __________ that college education may no longer be developing in students “the shared values and knowledge” that traditionally bind Americans together. These reports coincided (3) ____________ a trend away from the liberal arts. Instead, students were choosing major fields designed to prepare them for specific jobs. In 1992, 51 percent of the bachelor’s degrees were conferred in the fields of business and management, communications, computer and sciences, education, engineering, and health sciences. This trend raises questions that apply to the educational philosophy of all industrialized countries. In an age of technological breakthroughs and highly (4) _______________ disciplines, is there still a need for the generalist with a broad background and well-developed abilities to reason and communicate? And if the answer to that question is yes, should society take steps to encourage its colleges and universities to produce more such generalists? Like their (5) ____________ in other countries, American educators continue to debate these questions

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The era of “smart cities”, controlled by an ecosystem of sensors, cameras and  algorithms, is fast approaching. In China, state media claim 500 are under construction. In Canada, Alphabet has plans for turning parts of Toronto into a timber-framed tech town as a prototype. Incremental steps are also making cities smarter. Last week, Transport for London announced plans to track Tube passengers through WiFi to monitor congestion. In the US, fast-food drive-throughs will trial number plates scanners to make ordering faster. Individually these services can improve daily life. Integrating them will create something more powerful than the sum of its parts.  Though convenience and safety are the end goals, serious questions about how city authorities will both store and share vast bodies of data must be answered. The fact that surveillance is built into key transport infrastructure will also make it increasingly difficult to avoid without disrupting daily life. The smart city risks creating a panopticon in the name of an easier and better life. The risks of anonymity disappearing will be increased by the use of different data sets, making it more likely that identifiable characteristics may appear. Closely linked to this is the question of data storage and sharing. The treasure trove of personal information will be a tempting target for hackers. This information might also be used by law enforcement, feeding into the existing dangers of mass surveillance and profiling, as is already the case in China.  These concerns have long been levelled at social media and internet-enabled home appliances. Smart city surveillance can be even more insidious. Users can avoid Facebook or hardware such as Alexa. Avoiding basic infrastructure will be near impossible without seriously affecting day-to-day life. TfL has put up signs warning customers of the WiFi tracking, yet the only choice is between tracking and having no signal. Reports on the facial recognition at airports in America suggest that avoiding being automatically scanned will be tough as well. As these systems become more closely enmeshed, avoiding snooping will become increasingly tricky.  The inevitable rise of smart cities is not inherently negative. Harnessing the power of technology and data can potentially help urban environments adapt to challenges such as climate change and overcrowding. Politicians, programmers and academics must work to ensure that does not come at the cost of all-seeing, 24-hour surveillance. 
4. According to paragraph 2, what is the mentioned unwanted consequence for the future of high-tech societies?

Choose the best answer:
We have ………………… time to get it finished.

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Light, litter and noise from boating and water sports are all major stressors on marine  life, a new study aims to enhance our knowledge of the effects of these stressors. Researchers will be gathering data from sporting events, leisure boating, tourism and beach activities. The project will assess the impact that these activities have on the environment and marine life in order to offer further guidance to organisers and water sports enthusiasts.  Mike Laflin said: “I’ve worked in the sports industry for 30 years, providing market intelligence and information services and a few years ago I started to measure the impact of sporting events on host cities and nations. I’m excited to support this new research so that we can understand more about how our activities impact the environment and how we can mitigate against any negative effects.” Theresa Laflin said: “We are very excited to be able to support all the wonderful work that the university is doing in the area of marine research, and for increasing our awareness of the detrimental impact we have on our environment.”  The PhD project will be supervised by Tamara Galloway, Professor of Ecotoxicology at Exeter, who conducts research into the human health effects of pollutants, particularly micro-plastics in water; and Steve Simpson, Associate Professor in Marine Biology and Global Change at the University of Exeter, who has shown that man-made noise is having a detrimental effect on the marine world. Simpson said: “Noise from offshore construction, shipping and motorboats all change the ocean soundscape, disrupting acoustic communication, robbing animals of fundamental sensory information and causing stress. However, working with industry we have found that by managing when and where noise is made, and developing new technology to reduce the noise, we can mitigate the impacts of noise. Finding solutions to reduce the impacts of sporting activities will further help to protect the marine environment.” Galloway said: “We’ll be looking at all forms of pollution both from everyday leisure activities and major sporting events. Investigating specific events gives us the opportunity to measure environmental quality before and after the event, and to return after a period of time to assess recovery. Such an event could be seen as an ‘acute stressor’. Then we’ll also assess ongoing sporting activities, akin to a ‘chronic stressor’ and will try to compare and contrast different types of impact.” 
3. According to paragraph 2, what was the look of the Laflin on the study conducted by the university?

What is 'extreme' weather? Why are people talking about it these days? 'Extreme' weather is an unusual weather event such as rainfall, a drought or a heat wave in the wrong place or at the wrong time. In theory, they are very rare. But these days, our TV screens are constantly showing such  extreme weather events. Take just three news stories from 2010: 28 centimetres of rain fell on Riode Janeiro in 24 hours, Nashville, USA, had 33 centimetres of rain in two days and there was record  rainfall in Pakistan.

The effects of this kind of rainfall are dramatic and lethal. In Rio de Janeiro, landslides followed,  burying hundreds of people. In Pakistan, the floods affected 20 million people. Meanwhile, other parts of the world suffer devastating droughts. Australia, Russia and East Africa have been hit in the last ten years. And then there are unexpected heat waves, such as in 2003 in Europe. That summer, 35,000 deaths were said to be heat-related.

So, what is happening to our weather? Are these extreme events part of a natural cycle? Or are they caused by human activity and its effects on the Earth's climate? Peter Miller says it's probably a mixture of both of these things. On the one hand, the most important influences on weather events are natural cycles in the climate. Two of the most famous weather cycles, El Niño and La Niña, originate in the Pacific Ocean. The heat from the warm ocean rises high into the atmosphere and affects weather all around the world. On the other hand, the temperature of the Earth's oceans is slowly but steadily going up. And this is a result of human activity. We are producing greenhouse gases that trap heat in the Earth's atmosphere. This heat warms up the atmosphere, land and oceans.  Warmer oceans produce more water vapour - think of heating a pan of water in your kitchen. Turn up the heat, it produces steam more quickly. Satellite data tells US that the water vapour in the atmosphere has gone up by four percent in 25 years. This warm, wet air turns into the rain, storms, hurricanes and typhoons that we are increasingly experiencing. Climate scientist, Michael Oppenheimer, says that we need to face the reality of climate change. And we also need to act now to save lives and money in the future.

Satellites are used to________.

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Scuba diving is a sport in (1)__________ you swim underwater for extended (2)_______ using special equipment. The word Scuba is actually an acronym for selfcontained underwater breathing apparatus. Scuba diving is an excellent way to see some very beautiful sites: coral diving sites with their colorful sea life are the most famous but other scuba diving (3)________include shipwrecks and caverns. Scuba diving can also be a very relaxing sport and in many places it’s very beginner friendly. Many dive sites are (4)_________ (under the care of an instructor) after a short briefing and training dive. You can learn to dive far more quickly than you can learn snow sports, for example. It’s also suitable for people with a number of physical disabilities. (5)___________ you can use the breathing equipment and are able to successfully propel yourself underwater you may be able to dive

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In 1959 Xerox created the first plain paper copy machine. It was one of the most  successful products ever. The company name Xerox grew into a verb that means “to copy,” as in “Bob, can you Xerox this for me?” Around 50 years later, the same thing happened to Google. Their company name grew into a verb that means “to do an internet search.” Now everyone and their grandma knows what it means to Google it.  Unlike Xerox, Google wasn’t the first company to invent their product, not by a long shot. Lycos released their search engine in 1993. Yahoo! came out in 1994. AltaVista began serving results in 1995. Google did not come out until years later, in 1998. Though a few years difference may not seem like much, this is a major head start in the fast moving world of tech. So how did Google do it? How did they overtake their competitors who had such huge leads in time and money? Maybe one good idea made all the difference.  There are millions and millions of sites on the internet. How does a search engine know which ones are relevant to your search? This is a question that great minds have been working on for decades. To understand how Google changed the game, you need to know how search engines worked in 1998. Back then most websites looked at the words in your query. They counted how many times those words appeared on each page. Then they might return pages where the words in your query appeared the most. This system did not work well and people often had to click through pages and pages of results to find what they wanted.  Google was the first search engine that began considering links. Links are those blue underlined words that take you to other pages when you click on them. Larry Page, cofounder of Google, believed that meaningful data could be drawn from how those links connect. Page figured that websites with many links pointing at them were more important than those that had few. He was right. Google’s search results were much better than their rivals. They would soon become the world’s most used search engine.  It wasn’t just the great search results that led to Google becoming so wellliked. It also had to do with the way that they presented their product. Most of the other search engines were cluttered. Their home pages were filled with everything from news stories to stock quotes. But Google’s homepage was, and still is, clean. There’s nothing on it but the logo, the search box, and a few links. It almost appears empty. In fact, when they were first testing it, users would wait at the home page and not do anything. When asked why, they said that they were, “waiting for the rest of the page to load.” People couldn’t imagine such a clean and open page as being complete. But the fresh design grew on people once they got used to it. 
6. How did Google improve search quality in 1998?