Who cares where the tomatoes in your salad actually came from? ---139---, an increasing number of people do, according to a study conducted by the Consumer Group. In fact, the study shows that many consumers would pay an average of 10 percent more when given the exact source of a fresh food product. ---140--- . Some grocery stores, such as Venley Foods in Boston, have taken advantage of the trend and used it to implement ---141--- branding and marketing.  "If we can tell a story about our product," says Venley Foods CEO Minji Kim, "then we've added ---142--- in the minds of consumers."

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